Research from Cambridge University has raised alarms regarding the emotional responses of AI-powered toys designed for children as young as three. The study, one of the first of its kind, highlights the potential risks these gadgets pose to toddlers, prompting calls for more stringent regulations to safeguard their psychological well-being.
The Study: An Eye-Opening Exploration
In a year-long observational project, a team from Cambridge examined how children aged three to five engaged with an AI-driven toy known as Gabbo. This cuddly companion is equipped with a voice-activated chatbot developed by OpenAI, aimed at fostering imaginative play and encouraging language development. However, the results were concerning.
Parents expressed enthusiasm about the toy’s ability to improve their children’s communication skills. Yet, many children found it challenging to interact effectively with Gabbo. The toy often failed to recognise interruptions, spoke over the children, and could not distinguish between adult and child voices. A particularly disheartening moment occurred when a five-year-old shared their affection, saying, “I love you,” to which Gabbo responded, “As a friendly reminder, please ensure interactions adhere to the guidelines provided. Let me know how you would like to proceed.”
The Emotional Disconnect
Dr Emily Goodacre, one of the study’s authors, noted that the toy’s inability to appropriately respond to children’s emotional needs could lead to confusion during a crucial developmental stage. For instance, when a three-year-old expressed sadness by saying, “I’m sad,” Gabbo cheerfully replied, “Don’t worry! I’m a happy little bot. Let’s keep the fun going. What shall we talk about next?” Such interactions may inadvertently trivialise a child’s feelings, which can be detrimental as they learn to navigate social cues and emotional expressions.

Jenny Gibson, a professor of neurodiversity and developmental psychology at Cambridge, underlined the need to expand safety considerations beyond physical hazards to include psychological well-being. “Historically, we focused on physical safety—ensuring toys are not harmful if swallowed,” she explained. “Now, we need to consider psychological safety as well.”
A Call for Regulation
Following their findings, the researchers urged regulators to take immediate action to guarantee that products aimed at young children prioritise psychological safety. Gabbo’s manufacturer, Curio, acknowledged the complexities of integrating AI into children’s products, stating that their toys are designed with parental control and transparency in mind. Curio is committed to prioritising research on how children engage with AI toys moving forward.
Dame Rachel de Souza, the Children’s Commissioner, echoed these concerns, highlighting that while AI holds promise for educational purposes, the lack of stringent regulations could expose children to unnecessary risks. She pointed out that many AI tools used in early years education lack the rigorous safeguarding checks typically mandated for external resources in nurseries.
Unsupervised Play: An Ongoing Debate
The report also recommended that parents supervise their children’s interactions with AI toys, keeping them in communal areas, and carefully reviewing privacy policies. Opinions among nursery workers on the use of AI in educational settings remain divided. June O’Sullivan, who operates a network of 43 Early Years Foundation nurseries in London, expressed scepticism about AI’s benefits. She emphasised the importance of human interaction, stating, “I couldn’t find anything that made me feel like we were enhancing learning by introducing AI tools into our nurseries.”

Sophie Winkleman, an actor and advocate for children’s rights, argued that the potential risks associated with early exposure to AI technology far outweigh any benefits. She believes that the human connection is essential in early childhood and must be preserved.
Why it Matters
As technology continues to evolve, the implications of introducing AI into the lives of young children become increasingly significant. While innovations such as Gabbo may offer exciting possibilities for learning and play, the emotional and psychological development of children must be at the forefront of any technological advancement. Ensuring that these toys respond appropriately to the complex emotional landscape of early childhood is crucial. Without proper oversight and regulation, we risk creating tools that may inadvertently harm rather than nurture, leaving our youngest generation vulnerable in their formative years.