As the world of online sports betting burgeons into a multi-billion-pound industry, experts are sounding the alarm over its increasingly pervasive influence on adolescents, particularly young males. With projections estimating that online gambling will soar from US$3.9 billion in 2024 to a staggering US$8.7 billion by 2030, the accessibility of betting platforms via smartphones has sparked concerns about youth addiction and mental health.
A Dangerous Distraction
Montreal’s Dawson College student Alex Bergman highlighted the ease with which teenagers can indulge in online gambling. “You can just turn on your phone and then all of a sudden you can be betting hundreds of dollars,” he said in a recent interview. Another anonymous student recounted a personal experience, revealing a loss of $2,000 through online betting, stating, “It’s so accessible. And it feels like when you’re not gambling, you’re missing out on making money.”
The testimonies from these students illustrate a troubling trend, where the impulse to gamble can overshadow rational decision-making, leading to significant financial losses and emotional distress.
Rising Addiction Among Youth
Dr. Jeff Derevensky, the director of the International Centre for Youth Gambling Problems and High-risk Behaviours at McGill University, has described the situation as an epidemic. “We need to raise more awareness as a public health issue and as a mental health issue,” he emphasised, calling for stronger regulations to curb the rampant accessibility and promotion of gambling. He warned that the increasing prevalence of gambling advertisements and the ease of access could lead to a surge in gambling-related problems among young people.

Rabbi Benjamin Bresinger, who oversees Chabad Lifeline, a counselling and treatment centre dedicated to at-risk youth, echoed these concerns. He noted a rising number of families seeking assistance for teenagers grappling with online gambling addiction, particularly among boys aged 12 to 16. “That’s where it’s really taken off,” he observed.
The Role of Advertising and Celebrity Endorsements
The allure of online sports betting has been significantly bolstered by aggressive marketing strategies and celebrity endorsements. High-profile figures such as Drake, Kendall Jenner, and Cristiano Ronaldo have lent their names to various betting platforms, contributing to the normalisation of gambling. These campaigns often target younger audiences, creating a perception that gambling is both exciting and financially rewarding.
The impact of these advertisements cannot be understated. Recent studies indicate that the rate of young men contacting mental health helplines for gambling-related issues in Ontario has surged by over 300% since the province permitted private online gambling. This alarming statistic underscores the need for more stringent harm-reduction measures and accessible treatment options for those affected.
The Risks of Micro-Betting
One of the emerging concerns within the realm of online sports betting is the trend of ‘micro-betting’, which allows users to place wagers on individual events within a game, rather than on the overall outcome. Dr. Daniel Myran, a co-author of a recent study published in the Canadian Medical Association Journal, expressed that this type of betting can increase the risk of addiction. “If you lose money, you might do what’s called loss chasing, where you try and re-wager it to win more, and it can really accelerate people into gambling disorders,” he explained.

With the growing prevalence of gambling marketing following the privatisation of betting in Ontario, Myran emphasised the importance of scrutinising the messages conveyed to vulnerable demographics. “When we see that the visits or the contacts have really gone up in young men, I think that this is exactly who’s being targeted by the advertisements,” he stated.
Why it Matters
The rise of online sports betting poses a significant threat to the mental well-being of adolescents, particularly in Quebec. With increasing numbers of young people falling prey to gambling addiction, it is imperative for communities, families, and policymakers to take proactive measures. This includes implementing stricter regulations on advertising, enhancing public awareness campaigns, and ensuring that treatment resources are readily available. As this digital distraction continues to infiltrate the lives of young individuals, the responsibility to safeguard their future rests with us all.