In a bold move to rejuvenate Canada’s automotive sector, Conservative Leader Pierre Poilievre has outlined a plan to establish a tariff-free auto agreement with the United States. This initiative aims to double domestic vehicle production to two million units annually over the next decade, a goal Poilievre argues is vital for job creation and national security. Speaking in Windsor, Ontario, on Sunday, he emphasised the importance of a robust automobile industry, linking it to both economic stability and industrial capacity.
Revitalising Production: The Proposed Auto Pact
Poilievre’s proposal includes several key elements designed to incentivise increased manufacturing within Canada. Among these is the removal of the Goods and Services Tax (GST) on Canadian-made vehicles, which, he argues, would encourage consumers to purchase locally produced cars. Additionally, he suggested that duty-free sales in Canada would be directly tied to domestic production levels, reinforcing the linkage between manufacturing output and sales opportunities.
Under the framework of the Canada–United States–Mexico Agreement (CUSMA), the plan also seeks to maintain a requirement that vehicles contain at least 75 per cent North American content. Poilievre envisions a system akin to the historic 1965 Canada–U.S. Auto Pact, where for every vehicle produced in Canada, manufacturers would be allowed to sell an equivalent number of vehicles duty-free from CUSMA partner countries on a dollar-for-dollar basis.
Addressing Declines in Vehicle Production
The Conservative leader pointed out the troubling decline in Canada’s auto production, which has plummeted from over two million units annually to approximately 1.2 million in recent years. Poilievre’s commitment to doubling production is framed as a clear response to this downturn, aiming to restore the industry to its former strength.

“Canada’s automotive sector is not just an economic engine; it’s essential for our national interests,” he stated. By increasing domestic vehicle production, Poilievre believes Canada can fortify its manufacturing jobs and strengthen its industrial base.
Critique of Current Government Trade Policies
During his announcement, Poilievre did not shy away from critiquing Prime Minister Mark Carney’s handling of trade relations with the U.S., particularly concerning tariffs that impact the auto industry. He questioned the absence of a coherent strategy from the current administration, stating, “Where is Mark Carney’s plan? He’s been prime minister now for a year. We still have no idea what his plan is to counter these tariffs. None.”
This criticism comes at a pivotal moment for Poilievre as he seeks to solidify his position against a backdrop of fluctuating public support. A recent Abacus Data poll revealed that the Liberals hold a significant edge, with 46 per cent support compared to 35 per cent for the Conservatives. Additionally, 56 per cent of Canadians expressed approval of the federal government’s performance under Carney.
A Call to Action for Canadian Manufacturing
Poilievre’s vision for the Canadian automotive sector hinges on the belief that enhanced access to the U.S. market is crucial for safeguarding manufacturing jobs. He warned that losing the benefits of tariff-free trade could have dire consequences for the industry. “We will bring our factories roaring back to life,” Poilievre declared, envisioning bustling plants and increased production of essential materials like aluminium and steel.

His proposals underscore a broader commitment to revitalising Canadian manufacturing and ensuring that the nation remains competitive in the global automotive landscape.
Why it Matters
The future of Canada’s automotive industry is at a crossroads. Poilievre’s ambitious plan to establish a tariff-free auto pact with the U.S. could potentially reinvigorate a sector that has seen significant declines in recent years. As the Conservative leader positions himself against the backdrop of a challenging political landscape, the outcome of this initiative could not only affect job creation and economic stability in Canada but also set the stage for the country’s industrial resilience in an increasingly competitive global market. The stakes are high, and the response from both the government and the electorate will be pivotal in shaping the future of Canadian manufacturing.