In a bold move to capture a share of the premium takeaway market, Domino’s is set to unveil a new collection of thinner pizzas named “Italiano’s.” Aimed at consumers seeking a more elevated dining experience at home, this innovative range features five distinct pizzas adorned with Italian-inspired toppings such as nduja, goat’s cheese, and a drizzle of pesto. This launch comes in response to a noticeable shift in customer preferences towards enjoying restaurant-quality meals in the comfort of their own homes.
A Response to Changing Consumer Habits
Domino’s, a brand synonymous with quick and convenient meals, is evolving its menu to meet the growing demand for a sophisticated dining experience. Chief Executive Nicola Frampton highlighted that customers are looking for options that elevate their at-home dining occasions, whether it’s a casual night in or a romantic date. “We’re seeing that for certain occasions… people are increasingly looking for something that feels a bit more
