In a surprising twist amidst the ongoing challenges for Tesla, it has been revealed that SpaceX, Elon Musk’s ambitious space exploration company, has emerged as the largest buyer of Tesla’s Cybertrucks. According to the latest registration data, nearly 20% of Cybertrucks sold in the United States during the last quarter of 2025 were acquired by SpaceX, raising eyebrows about the electric vehicle’s sales trajectory.
SpaceX’s Bold Investment
The registration figures, reported by S&P Global Mobility and highlighted by Bloomberg News, indicate that SpaceX invested over $100 million (£74 million) in these futuristic vehicles. This significant purchase comes at a time when Tesla’s Cybertruck sales are plummeting, with a staggering 51% drop in registrations anticipated if SpaceX’s purchases were excluded.
The electric truck, which has generated both buzz and controversy, now finds itself in a peculiar position: propped up by the very company that its founder leads into orbit. While the Cybertruck has been touted as a game-changer, its actual sales figures tell a different story. Last year, Tesla managed to sell just over 20,000 Cybertrucks—a far cry from Musk’s ambitious prediction of 250,000 units annually by 2025.
The Electric Vehicle Race Heats Up
Tesla’s struggles are compounded by its recent loss of the title of the world’s leading electric car manufacturer to Chinese rival BYD. The Shenzhen-based company has made significant strides in technology, unveiling a battery that can recharge in the same time it takes to fill a petrol tank—an innovation that many industry experts regard as the “holy grail” for electric vehicles.
In stark contrast, Tesla has experienced two consecutive years of declining sales after an impressive decade-long growth streak. The shift in the market underscores the fierce competition Tesla now faces, not just from BYD but from a slew of emerging electric vehicle manufacturers eager to claim their share of the market.
Polarising Perceptions and Political Backlash
Adding to Tesla’s woes is the backlash from consumers regarding Musk’s outspoken support for controversial political figures, including former US President Donald Trump. This political entanglement has led to boycotts and a tarnished reputation. In a recent assessment by Axios Harris, Tesla ranked last in the category of ‘character’ among America’s 100 most visible companies, and fared poorly in terms of ethics and citizenship.
The Cybertruck, in particular, has become a polarising subject, often dubbed the ‘MAGAmobile’ and ‘Deplorean’ by critics. These nicknames reflect the broader sentiment surrounding Musk’s brand, which seems to be a double-edged sword—drawing in fervent supporters while alienating others.
The Future of Tesla and Its Cybertruck
Despite the challenges, the Cybertruck’s unique design and features continue to attract attention. However, as Tesla grapples with its sales slump, the path forward remains uncertain. The company needs to not only rejuvenate its sales figures but also repair its public image to regain consumer trust and interest.
With SpaceX stepping in as a major customer, the future of the Cybertruck may hinge on the intersection of space exploration and automotive innovation. As Tesla navigates these turbulent waters, it remains to be seen whether Musk can steer both companies towards a brighter future.
Why it Matters
The current situation highlights a critical juncture for Tesla as it contends with fierce competition and a changing market landscape. The fact that SpaceX is buying a significant portion of Cybertrucks raises questions about the sustainability of Tesla’s business model and its ability to adapt in an industry that is evolving at breakneck speed. As consumers increasingly seek transparency and ethical practices, how Tesla responds to these challenges could shape not only its future but also the broader narrative of electric mobility.
