Reviving Tradition: The ‘Slow’ Fashion Movement Reshaping the Industry

Daniel Green, Environment Correspondent
6 Min Read
⏱️ 4 min read

As the fashion industry grapples with the urgent challenges posed by climate change and global crises, a new wave of designers is embracing age-old textile techniques, reconnecting fashion to its agricultural roots. This revitalised movement, often referred to as ‘slow’ fashion, is not merely a trend but a profound shift towards sustainability that prioritises local resources and traditional craftsmanship. Emerging from the vibrant creative community at Central Saint Martins, the latest initiative aims to inspire a generation of designers who are as committed to environmental responsibility as they are to artistic expression.

A New Educational Initiative

Central Saint Martins, renowned for nurturing iconic fashion figures like Alexander McQueen and John Galliano, has introduced Makers Camp: The West Africa Project. This innovative programme equips MA fashion students with critical insights about the detrimental impact of fast fashion, including excessive resource extraction, pollution, and waste. Berni Yates, the knowledge exchange lead and senior lecturer, elaborates on the project’s inception, highlighting its evolution from a focus on waste management in Accra’s Kantamanto Market to a broader dialogue about the fashion industry’s future.

The initiative encourages participants to envision a fashion landscape that values local production and sustainable practices. Yates reflects on the collaborative efforts with the Nubuke Foundation, which connects students with Ghanaian weavers, fostering a cross-cultural exchange that highlights both challenges and opportunities within the textile sector.

Documenting the Journey

Three MA fashion students—Luke Hemingway, Oliver Roberts, and Paris Ryan—have taken their commitment further by creating a documentary titled *It’s Still There*. The film chronicles their exploration of British wool’s infrastructure, tracing their journey from the Midlands to the Scottish Borders. Through interviews and firsthand accounts, they shed light on the vital role of local sheep breeds and the need to elevate domestic textiles in a market that has long favoured exotic fibres like cashmere.

Hemingway poignantly asserts, “The problem is that value is placed on exotic fibres when that value should instead be placed on the wool we grow domestically. The answer to climate change lies in working with what we already have.” Their work serves as a reminder that understanding the journey of our clothing can shift consumer attitudes towards appreciating the materials that have local roots.

A Global Movement

The concept of ‘Fibreshed’ is gaining traction as a pivotal strategy in sustainable fashion. Spearheaded by Rebecca Burgess in 2011, this non-profit initiative aims to develop regional fibre systems that promote climate-friendly agriculture and support local economies. Deborah Barker from Fibreshed South East England underscores the importance of reconnecting fashion with farming, stating, “Taking designers and students onto farms helps them understand the connection between fibres, soil health, and the health of the biosphere.”

Jim Robertson, chair of British Wool, echoes this sentiment, calling for a reconnection between fashion and British farming traditions. He points out that local fibres, such as British wool, restore transparency to a convoluted global supply chain, enabling consumers to trace products back to their origins. This shift not only bolsters environmental accountability but also sustains rural communities and preserves textile heritage.

Crafting a Future

In Soho, the ethos of slow fashion is embodied by Joe Corré’s new venture, The Light House. This creative collective provides a platform for independent makers, offering affordable studio space and retail opportunities in a city where such resources are dwindling. By fostering a community of artisans, Corré aims to revive the craftsmanship and personal connections that have become scarce in the fast-paced world of fashion.

Benedict Lamb, one of the designers at The Light House, highlights the transformative power of craft: “The beauty of craft is that it insists on visibility. It slows production to a very human tempo. Time is the ultimate luxury.” This sentiment resonates through the works of other designers in the community, who view traditional practices as a living language, ripe for modern interpretation.

Safia Minney, founder of the label Indilisi, champions the role of craft as a means to address the pressing issues of overproduction and consumption in the fashion industry. She believes that a return to craftsmanship can foster a more equitable fashion economy, redistributing wealth to fibre farmers and artisans while promoting sustainable practices.

Why it Matters

The slow fashion movement represents a vital shift in an industry often characterised by its rapid pace and disposability. As designers and consumers alike begin to value the intricate relationship between fashion and the environment, this resurgence of traditional skills offers not just a pathway to sustainability but also a means to foster community, preserve cultural heritage, and ultimately reshape the fashion landscape. This evolution is imperative—not only for the survival of the industry but for the health of our planet, as we collectively strive for a more responsible and conscious way of dressing.

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Daniel Green covers environmental issues with a focus on biodiversity, conservation, and sustainable development. He holds a degree in Environmental Science from Cambridge and worked as a researcher for WWF before transitioning to journalism. His in-depth features on wildlife trafficking and deforestation have influenced policy discussions at both national and international levels.
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