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In an unexpected turn of events, Elon Musk has ramped up his discourse on race, posting over 850 messages related to the topic on his X platform in the past six months. This surge in commentary has not only attracted widespread attention but has also begun to fracture his once-solid fan base, prompting questions about the implications for his businesses and public image.
A Deep Dive into Musk’s Recent Posts
Since October, Musk has been quite vocal about race-related issues, with nearly 6% of his posts addressing the subject. A recent analysis by The Washington Post reveals that half of these race-centric posts contain the term “white.” This is a significant increase, with his posting frequency on race topics tripling compared to previous years. For example, on December 11, 2025, Musk controversially claimed, “They’re openly advocating White genocide,” while sharing a video compilation regarding migration in the U.S. More recently, he reiterated similar sentiments over footage of protests in South Africa, stating, “They are calling for the genocide of Whites.”
This shift in his communication style has not gone unnoticed. Long