In a dramatic turn of events, Elon Musk, the billionaire CEO of Tesla, SpaceX, and X, has intensified his focus on race-related topics over the past six months, posting over 850 times on the subject. This shift has not only sparked a significant backlash from segments of his fanbase but has also raised questions about the moral implications of investing in his ventures. As Musk’s discourse continues to evolve, the impact on his reputation and that of his companies is becoming increasingly pronounced.
Surge in Controversial Posts
Since October 2025, Musk has ramped up his activity on X, dedicating about six per cent of his posts to race and related themes, with half of those explicitly mentioning “white.” An analysis by The Washington Post reveals that the frequency of his posts about race has tripled compared to previous years. Notably, Musk has made inflammatory statements, such as claiming there is an active plot for “white genocide,” which he shared alongside videos
