Elon Musk, the billionaire entrepreneur behind Tesla and SpaceX, has ramped up his social media presence with a controversial focus on race, posting over 850 times in just six months. His frequent and provocative comments have sparked debate, leaving some supporters disillusioned while raising concerns about the implications of his rhetoric for both his businesses and society at large.
A Surge in Controversial Posts
Since October, Musk has exhibited a noticeable increase in posts related to race on his platform X, with around six per cent of his output centring on this contentious topic. This marks a significant uptick compared to previous years, with Musk apparently sharing racially charged sentiments nearly every day. His posts include alarming phrases like “white genocide,” which he shared in December 2025 alongside
