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Elon Musk, the billionaire CEO of Tesla and SpaceX, has been making headlines for his prolific commentary on race, posting over 850 times on the topic in just six months. This surge in activity, particularly on his social media platform X, has led to significant backlash from both supporters and critics alike, fracturing the previously solid fan base he enjoyed. As Musk dives deeper into polarising issues, the question arises: what does this mean for his businesses and public image?
A Shift in Focus
Since October, Musk has ramped up his discussions surrounding race, with approximately six per cent of his posts dedicated to the subject. Many of these posts include contentious phrases, igniting fierce debate amongst his followers. For instance, on December 11, 2025, Musk shared a video with the claim that “they’re openly advocating White genocide,” a statement that has drawn considerable ire.
His engagement with these topics marks a notable increase in frequency, with posts relating to race tripling compared to the previous two years. Between October 2025 and April 2026, he posted nearly daily about race-related issues, often echoing sentiments associated with right-wing ideologies.
Controversial Posts and Reactions
Musk’s provocative statements have not gone unnoticed. In one instance, he agreed with a post claiming that white people face a choice between being “conquered, enslaved, raped and
