In a finale that spiralled into disarray, Adam Thomas has emerged victorious in the highly publicised season of I’m A Celebrity… South Africa, clinching the title of “ultimate legend 2026”. The live episode, broadcast on Friday, was marked by heated exchanges, accusations of aggression, and unexpected walkouts, setting the stage for a dramatic conclusion to the all-star reality show.
A Finale Filled with Tension
The 37-year-old actor received top votes from the public, but his win was overshadowed by a fierce dispute with former professional footballer Jimmy Bullard, who labelled Thomas as “abusive, aggressive, and intimidating”. The atmosphere on set became increasingly charged when boxer David Haye joined the fray, suggesting that the show’s editing had portrayed Thomas as a “victim”, a claim that ignited further debate among the contestants.
As tensions mounted, Bullard revisited their explosive confrontation, asserting that Thomas had used offensive language—a claim that went unbroadcast. He turned to hosts Anthony McPartlin and Declan Donnelly, seeking their perspective on the incident. McPartlin, however, countered Bullard’s assertions, insisting that the exchange was not aggressive. Thomas, accepting accountability for his actions, expressed nothing but affection for Bullard, while Haye interjected with scepticism.
Contestants Speak Out
The chaos escalated as Haye and Bullard prompted their fellow contestants to echo their sentiments about Thomas’s conduct. Sinitta and Gemma Collins, who defended Thomas, ultimately chose to leave the set in protest against Haye’s remarks, with Collins labelling him “aggressive”. The atmosphere of the finale not only highlighted interpersonal conflicts but also sparked discussions about the portrayal of contestants in reality television.
In a twist of fate, reality star Sam Thompson, who previously won the show in 2023, presented Thomas with his crown, while Olympian Sir Mo Farah secured second place, calling his experience “amazing”. Former football manager Harry Redknapp followed as a close third, expressing his enjoyment of the series. Craig Charles rounded out the top four.
Trials and Triumphs
The final episode showcased the remaining contestants facing a series of pre-recorded challenges involving insects and reptiles, all in a bid to gather stars for their final celebratory meal. As they reminisced about their time in the jungle, Thomas reflected on the camaraderie and challenges they had overcome together.
However, the show’s drama was not limited to the contestants alone. Haye’s earlier comments about women’s appearances stirred controversy, prompting jokes from McPartlin about the “scariest” aspect of the series being Haye’s opinions. Additionally, the absence of Beverley Callard, who withdrew from the competition due to health issues later linked to a breast cancer diagnosis, cast a shadow over the celebrations.
Why it Matters
The tumultuous finale of I’m A Celebrity… South Africa serves as a reminder of the complexities of reality television, where personal dynamics can quickly escalate into public spectacle. It raises critical questions about accountability, representation, and the ethical implications of editing in the media. As audiences are drawn into the lives of contestants, the balance between entertainment and responsibility remains a pertinent discussion, one that shapes the future of reality programming and its impact on viewers.
