Elon Musk, the billionaire CEO of Tesla and SpaceX, has been making waves on social media with a barrage of posts focused on race, sparking both intrigue and backlash among his followers. Over the past six months, Musk has shared more than 850 messages related to racial issues, including provocative claims that have left many questioning his motivations and values. As the world’s richest man navigates the political landscape, his vocalisation of controversial ideas is fracturing his once-solid fan base.
A Surge in Racial Discourse
Since October, Musk has ramped up his posting frequency, with approximately 6% of his content addressing race. This marks a significant increase, tripling his previous engagement on the topic over the past two years. Some of his posts have included statements like “They’re openly advocating White genocide,” a claim he made while sharing footage related to immigration in the U.S. Such incendiary remarks have raised eyebrows and led to calls for accountability.
On April 14, 2026, he asserted, “They are calling for the genocide of Whites,” in reaction to a video
