Kylie Jenner, the 28-year-old reality star, has found herself at the centre of a social media storm after promoting a Korean “cutting jelly” product that claims to suppress appetite and aid weight management. The jelly, sold by the brand Foodology, has gained viral attention on TikTok, with some users claiming it has helped them lose weight and reduce bloating.
In a recent TikTok video, Jenner shared her experience with the cutting jelly, calling it her “new favourite snack” and stating that it is “designed to support weight and body management as part of a balanced lifestyle.” However, the promotion of the product has faced significant backlash, with many criticising Jenner for endorsing a supplement that some believe has similar effects to a laxative.
Critics on Reddit have accused Jenner of being “irresponsible” for advertising the jelly, arguing that it could have a harmful impact on impressionable young fans who may be tempted to try the product in pursuit of weight loss. One commenter wrote, “It’s so irresponsible for celebrities to advertise supplements and laxatives. There are so many impressionable kids/teens who will take this as gospel, and it may actually cause them serious harm.”
While some TikTok users have praised the cutting jelly’s effects, such as reducing bloating and “food noise” (the feeling of continuous hunger), health experts have cast doubt on the product’s ability to effectively block carbohydrates from turning into fat. Chethan Ramprasad, a professor of gastroenterology at Harvard, told GQ that the “carb-blocking” claim is “more of a marketing hook than a physiologic reality.”
The controversy surrounding Jenner’s promotion of the cutting jelly highlights the ongoing debate around the influence of celebrities and social media influencers on health and wellness trends. As the public continues to grapple with the complexities of weight management and body image, many are calling for greater responsibility and transparency from those with large platforms.
