In a striking celebration of innovation, Melbourne Design Week has unveiled its 10th edition, spotlighting a diverse array of seating solutions that challenge conventional norms. The exhibition, aptly named “100 Chairs,” features over 100 unique designs from a multitude of artists, all curated by Friends & Associates. Each piece must not only be crafted within Australia but also serve its primary purpose: to be sat upon. This year’s collection presents a fascinating blend of traditional craftsmanship and avant-garde creativity, where the mundane chair transforms into a statement of artistry.
A Journey Through Design
The “100 Chairs” exhibition is currently housed at the South Magdalen Laundry, part of the historic Abbotsford Convent in Melbourne, and will be open until 24 May. This remarkable showcase has attracted designers from various backgrounds, each bringing their own flair and vision. The criteria for selection were straightforward yet profound—chairs had to be both functional and locally made. This directive has yielded a compelling mix of designs, ranging from classic timber creations to pieces that defy categorisation.
Among the standout entries, one chair cleverly morphs into a table, blurring the lines between utility and style. Another design takes the form of a horse, pushing the boundaries of what a chair can represent. Even more intriguingly, one piece embraces a somewhat dark aesthetic, described by some as “Satanic,” inviting viewers to ponder the deeper meanings of design and comfort. Each chair tells its own story, inviting visitors to engage not just with the furniture but with the artistic vision behind it.
The Curatorial Vision
Friends & Associates, the creative force behind this exhibition, have meticulously curated the selections to ensure a diverse range of perspectives and styles. This collective has a reputation for championing Australian design and fostering a vibrant community of creators. Their aim is not merely to exhibit chairs but to stimulate conversations around design’s role in our everyday lives.

The exhibition serves as a reminder that furniture can be both functional and an expression of personal or cultural identity. The designers featured in “100 Chairs” are not only showcasing their work but also challenging attendees to reconsider the role of furniture in their own lives. Each chair becomes a canvas, reflecting the designer’s ethos and inviting interaction from the audience.
Engaging the Public
The response to “100 Chairs” has been overwhelmingly positive, with attendees drawn not only to the eclectic designs but also to the narratives they embody. Each chair invites people to sit down, reflect, and connect with the artistry involved in its creation. This engagement transforms the exhibition from a passive viewing experience into an interactive dialogue, encouraging visitors to experience design in a tactile, personal way.
In addition to the chairs, the exhibition’s setting within the Abbotsford Convent adds a layer of historical significance and ambiance. The juxtaposition of contemporary design against a backdrop of heritage architecture creates a rich environment for exploration. Visitors leave not only with a newfound appreciation for the humble chair but also with a deeper understanding of how design intersects with culture, history, and everyday utility.
Why it Matters
The significance of “100 Chairs” extends beyond its immediate visual appeal. In a world increasingly dominated by mass production, this exhibition underscores the value of local craftsmanship and the importance of supporting Australian designers. It challenges audiences to think critically about the objects they choose to surround themselves with and the stories those objects tell. As we grapple with issues of sustainability and individuality in design, exhibitions such as this illuminate the path forward, reminding us that even the most ordinary of items can inspire extraordinary conversations.
