The UK hospitality industry is facing unprecedented challenges, prompting a collective call from four renowned chefs for a significant reduction in VAT for restaurants and pubs. Tom Kerridge, Yotam Ottolenghi, Ravneet Gill, and Simon Rogan assert that slashing the tax rate to 10% is crucial for alleviating the financial strain on businesses and aligning the UK’s rates more closely with those of other European nations.
A Call for Change from Industry Leaders
Speaking on BBC Newsnight, the esteemed chefs painted a bleak picture of the current state of the hospitality sector, with Rogan emphasising that many businesses are merely surviving. “We’re not making any money whatsoever; we’re just keeping our heads above water,” he remarked. Kerridge voiced his concerns about the government’s taxation policies, stating that they are “very, very wrong” for the industry.
Cabinet minister Pat McFadden acknowledged the government’s position, noting that they often face demands from businesses for tax cuts. However, he highlighted the financial constraints faced by the government and the need to balance these requests against increasing public expenditure. “The chancellor has to make these decisions in the round,” McFadden explained.
The Impact of Current Economic Conditions
The chefs’ appeal comes on the heels of a tumultuous period for hospitality, which has been hit hard by the pandemic and soaring energy costs linked to global events. The ongoing cost of living crisis has further discouraged customers from dining out, leading to a worrying trend where three hospitality establishments are closing each day, according to UK Hospitality.

Value Added Tax (VAT) stands at 20% in the UK, one of the highest rates in Europe, second only to Denmark. The hospitality sector has long argued for a reduction in VAT to levels seen in Germany (7%), Ireland (9%), Italy (10%), and Spain (10%). Such a move could provide significant relief, allowing businesses to reinvest and thrive rather than merely survive.
Kerridge pointed out various factors that have contributed to rising operational costs, including higher National Insurance contributions, business rates, and minimum wage increases. He stated that the industry has reached a “peak point” where it can no longer pass costs onto customers without risking a further decline in patronage.
Challenges in Employment and Youth Opportunities
Ravneet Gill, who opened her first restaurant only a year ago, shared her disappointment at the harsh realities of running a business amid high employment costs. Simon Rogan, a celebrated chef with a notable Michelin star collection, echoed her sentiments, labelling VAT as “a killer” for profitability.
The hospitality sector is critical in providing first-time job opportunities for many young people, with 28% of 18 to 20-year-olds employed in the industry. However, a recent report indicates that job openings for young individuals are on the decline, raising fears of a lost generation. Over one million young people are currently out of education, employment, or training, marking the highest figures in over a decade.
In response to these challenges, the government has announced plans to create 300,000 work experience and training placements in various sectors, including hospitality. However, Treasury minister Torsten Bell admitted that higher tax rates are burdening hospitality businesses, further complicating their ability to hire young workers.
The Need for a Public Debate
Yotam Ottolenghi emphasised the importance of having a public discussion about the potential losses to society if restaurants continue to close. “We risk becoming a society where people sit at home, look at screens, and never interact with each other,” he warned. The chefs argue that reducing tax burdens could not only support their businesses but also enhance opportunities for young people and foster community engagement.

As the hospitality industry grapples with these pressing issues, the chefs’ appeal for a VAT reduction serves as a rallying cry for policy changes that could rejuvenate one of the UK’s most vital sectors.
Why it Matters
The hospitality industry is more than just a source of food and drink; it is a cornerstone of community and social interaction. A VAT cut could provide the financial breathing room necessary for businesses to not only survive but thrive, ensuring that they can continue to offer employment opportunities and contribute to the economy. As the sector stands at a critical juncture, the calls from these leading chefs highlight the urgent need for government action to protect and revitalise a vital aspect of British life.