Top UK Chefs Urge Reduction of VAT to Support Struggling Hospitality Sector

Thomas Wright, Economics Correspondent
6 Min Read
⏱️ 4 min read

In a passionate plea to the government, four prominent UK chefs have called for a reduction in value-added tax (VAT) for pubs and restaurants to 10%. They assert that the hospitality industry is currently facing unprecedented challenges, with businesses struggling to stay afloat amidst rising costs and decreased consumer spending. The chefs, including Tom Kerridge, Yotam Ottolenghi, Ravneet Gill, and Simon Rogan, articulated their concerns during a recent discussion on BBC Newsnight, stressing the urgent need for government intervention.

A Call for Change

The renowned chefs did not mince words regarding the dire state of the hospitality sector. Simon Rogan, who boasts nine Michelin stars across his restaurant group, described the current situation as “crippling.” He emphasised that while businesses are striving to survive, they are not making a profit, merely managing to keep their heads above water. Tom Kerridge echoed these sentiments, expressing frustration at what he perceives as mismanagement of taxation policies affecting the industry.

Rogan remarked, “Every pound that we take, a substantial amount of it just goes to the government for different taxation,” highlighting the burden that high tax rates impose on operators. This sentiment was shared by Ottolenghi, who operates 11 establishments, as he pointed out that significant portions of revenue are siphoned off due to excessive taxation, leaving little for reinvestment or growth.

The Impact of Recent Challenges

The hospitality industry has faced a tumultuous few years, beginning with the pandemic that halted trade and followed by soaring energy prices linked to the ongoing conflict in Ukraine. Consumers, grappling with the cost of living crisis, have cut back on discretionary spending, particularly dining out. Data from UK Hospitality indicates that three establishments are closing their doors every day, underscoring the urgent need for support.

The Impact of Recent Challenges

Despite previous government initiatives, such as the Eat Out to Help Out scheme, the challenges persist. The standard VAT rate in the UK stands at 20%, one of the highest in Europe, behind only Denmark. The chefs argue for a reduction to align more closely with rates in Germany (7%), Ireland (9%), France (10%), Italy (10%), and Spain (10%).

Kerridge noted that various factors, including National Insurance rates, rising business rates, and minimum wage increases, are contributing to the escalating costs faced by hospitality operators. He suggested that the industry has reached a tipping point where it can no longer pass on price increases to consumers without risking a further decline in patronage.

A Focus on Employment

Amidst the financial struggles, the hospitality sector plays a crucial role in providing employment, particularly for young people. According to the Institute of Fiscal Studies, the industry employs nearly 28% of individuals aged 18 to 20. However, recent reports indicate a worrying trend: job opportunities for young people are diminishing, with over one million not engaged in education, employment, or training. The former Labour minister Alan Milburn warned that the UK risks creating a “lost generation” unless action is taken.

In response to these findings, the government has promised to create 300,000 work experience and training placements across several sectors, including hospitality. Nevertheless, industry leaders like Allen Simpson, chief executive of UK Hospitality, argue that reducing employment costs is essential to encourage businesses to hire more young people.

Rogan emphasised that when restaurants face financial pressure, investments in youth and sustainability often fall by the wayside, further jeopardising the future of the industry.

Government Response and Future Prospects

Cabinet minister Pat McFadden responded to the chefs’ call, acknowledging that the government has requested more contributions from businesses. He stated that tax cuts are frequently lobbied for, but such decisions come with financial implications that must be weighed against the government’s commitments to public spending.

Government Response and Future Prospects

Despite recent announcements of temporary VAT reductions for specific sectors, such as children’s meals, the chefs believe these measures are insufficient. Gill described the policy as a “poor attempt” that could lead to loopholes and misuse, failing to address the fundamental issues plaguing the hospitality industry.

Why it Matters

The hospitality sector is not merely an economic engine; it is a vital aspect of community life, fostering social interactions and cultural exchange. As these top chefs advocate for a VAT reduction, they highlight a broader struggle that reflects the challenges faced by many small businesses across the UK. Supporting the hospitality industry is crucial not only for preserving jobs and encouraging investment but also for maintaining the rich tapestry of social life that restaurants and pubs contribute to our communities. A failure to act could result in significant losses—both economically and socially—leaving a lasting impact on future generations.

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Thomas Wright is an economics correspondent covering trade policy, industrial strategy, and regional economic development. With eight years of experience and a background reporting for The Economist, he excels at connecting macroeconomic data to real-world impacts on businesses and workers. His coverage of post-Brexit trade deals has been particularly influential.
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