A vibrant initiative is underway in Vancouver’s Gastown and Downtown Eastside neighbourhoods as a small area is being promoted as Canada’s inaugural Mexican Barrio, coinciding with the upcoming FIFA World Cup. This collaborative effort, spearheaded by the Gastown and Hastings Crossing Business Improvement Areas (BIAs), aims to spotlight Mexican-owned enterprises such as eateries, barbershops, and cultural hubs, reflecting the city’s growing Latin American community.
A Cultural Celebration
The newly designated Mexican Barrio encompasses 19 businesses, as highlighted on the Gastown BIA website. This area is demarcated by Cambie Street to the west, Powell and Water Streets to the north, Pender Street to the south, and Gore Avenue to the east. Hastings Crossing BIA executive director Landon Hoyt emphasised that the intent is not to rebrand the neighbourhood but to acknowledge and celebrate its evolving identity as more Mexican-owned businesses establish their presence.
Rafael Trujillo, the owner of NAHUAL Cannabis located on West Hastings near Abbott Streets, was instrumental in proposing the idea of a Mexican Barrio. Reflecting on the changes he has witnessed, Trujillo remarked, “Since we arrived here, it was a really difficult area, really hard, the skid row basically.” He spent three years developing his retail space, which opened in June 2025, and noted a significant influx of Mexican shops into the area during that time.
Hoyt reported that the growth of Mexican businesses has been remarkable, with the number now reaching two dozen. Prominently, Mexican Barrio has been included on new wayfinding signs positioned around the Last Mile FIFA area close to BC Place Stadium, further enhancing its visibility.
Community Perspectives
While the initiative has garnered enthusiasm from many, residents have expressed a range of opinions regarding the Mexican Barrio. Oscar Montal, who relocated to Vancouver from Mexico three years ago, shared his positive outlook: “I think it’s a good place… Maybe for the people doing drugs it’s not good sometimes, but it’s fine, I like it.”
Conversely, a 30-year resident of the Downtown Eastside, who wished to remain anonymous, expressed concerns about the existing challenges in the area. “As soon as they (tourists) turn into this area they’re like, stunned… I don’t think Mexican Barrio is going to bring them over,” he cautioned, pointing to the ongoing issues with drug use nearby.
Local Businesses Thrive
Dona Vicky Mexican Food, which has recently taken over a space formerly occupied by Calabash Bistro on Carrall Street, has reported a positive experience since opening. Initially starting as a weekend pop-up, the restaurant has transitioned to a daily operation in anticipation of the World Cup. Pamela Dominguez, daughter of Dona Vicky’s owner, expressed optimism about the venture: “I think that’s perfect for the World Cup… New people that are coming, more authentic Mexican food, yeah, I am excited.”
Dona Vicky and other businesses within the Mexican Barrio are eager for visitors to explore what they describe as “a little piece of Mexico in the heart of Vancouver.”
Looking Ahead
As the FIFA World Cup approaches, the Mexican Barrio stands as a testament to the city’s evolving cultural landscape. The initiative not only aims to attract tourists but also seeks to foster a sense of community and belonging among Vancouver’s Latin American residents.
Why it Matters
The establishment of Mexico’s first Barrio in Vancouver reflects a broader trend of cultural integration and recognition within urban settings. As cities increasingly celebrate their multicultural identities, initiatives like this can play a crucial role in enhancing community cohesion and promoting local economies. The success of the Mexican Barrio could serve as a model for similar endeavours, highlighting the importance of inclusivity and cultural diversity in cities across Canada and beyond.
