Vancouver is gearing up to welcome visitors for the FIFA World Cup with the introduction of what is being touted as Canada’s first Mexican Barrio. This initiative, which has emerged from a soft launch in recent months, encapsulates a vibrant intersection of the Gastown and Downtown Eastside neighbourhoods. Spearheaded by the Gastown and Hastings Crossing Business Improvement Associations (BIAs), the Barrio highlights a growing community of Mexican-owned businesses, ranging from eateries to cultural venues, as the city embraces its expanding Latin population.
A Cultural Initiative Takes Shape
The Mexican Barrio concept, which encompasses a range of 19 businesses, has been defined by a map on the Gastown BIA website. The area is bordered by Cambie Street to the west, Powell and Water Streets to the north, Pender Street to the south, and Gore Avenue to the east. Hastings Crossing BIA’s executive director, Landon Hoyt, emphasised that the aim is not to rebrand the neighbourhood, but rather to acknowledge the evolving community that has been shaped by local non-profits and social enterprises. “We’ve seen this rise in Mexican-owned businesses, and there’s an opportunity to celebrate that,” he stated.
The idea of establishing a Mexican Barrio was initially put forth by Rafael Trujillo, the proprietor of NAHUAL Cannabis, located on West Hastings near Abbott Streets. Trujillo recounted his experiences in the area, describing it as challenging when he first arrived. “It was a really difficult area, really hard – basically skid row,” he remarked, highlighting the transformation he has witnessed over time, as more Mexican businesses have moved in.
Hoyt noted that there are now approximately two dozen Mexican establishments in the vicinity, with the Mexican Barrio prominently featured on newly installed wayfinding signage around the Last Mile FIFA area near BC Place Stadium.
Community Perspectives
The response from local residents has been mixed. Oscar Montal, a newcomer from Mexico who relocated to Vancouver three years ago, expressed optimism about the Barrio’s potential. “I think it’s a good place,” he said, acknowledging some challenges but remaining positive about the area’s prospects.
In contrast, a long-time Downtown Eastside resident, Vince, voiced scepticism. “As soon as tourists turn into this area, they’re stunned; they don’t know where to go or what to do,” he noted, cautioning that the presence of drug activity in the area could undermine the Barrio’s appeal. “It’s just not going to work unless you clean the whole area up.”
Dona Vicky Mexican Food, which recently opened in the 400-block of Carrall Street after taking over the space previously occupied by Calabash Bistro, has experienced a positive response from the community. Originally a weekend pop-up, the restaurant has been operating seven days a week since March, in anticipation of the World Cup. “I think that’s perfect for the World Cup,” said Pamela Dominguez, daughter of the owner. “New people coming in, more authentic Mexican food – yeah, I am excited.”
Emphasising Cultural Authenticity
Dona Vicky and its fellow Mexican businesses are embracing the opportunity to showcase their culture and cuisine. Billed as “a little piece of Mexico in the heart of Vancouver,” these establishments hope to invite both locals and visitors to explore the richness of the Mexican Barrio.
The growing presence of Mexican-owned businesses is a testament to the dynamic nature of Vancouver’s neighbourhoods and the city’s commitment to inclusivity and cultural diversity.
Why it Matters
The establishment of Vancouver’s Mexican Barrio is significant not just for the businesses involved, but also for the broader community. As the city prepares for the influx of tourists during the World Cup, this initiative not only underscores the importance of cultural representation but also aims to reshape perceptions of the Downtown Eastside. By celebrating the contributions of the Latin community, Vancouver is taking a progressive step towards fostering a more inclusive environment that showcases its diverse heritage. Ultimately, the success of the Mexican Barrio could serve as a model for other cities looking to embrace and promote their multicultural identities.
