Stranger Cole, an iconic figure in the reggae music genre, passed away in Kingston, Jamaica, on June 11 at the age of 83. His contributions to the musical landscape of Toronto and beyond have left an indelible mark, particularly in Kensington Market, where he established Roots Records in 1978. This vibrant neighbourhood, known for its cultural diversity, became a hub for Caribbean music thanks to Cole’s entrepreneurial spirit and passion for reggae.
Roots Records: The Birth of a Musical Hub
In the late 1970s, Kensington Market was already a melting pot of cultures, with an array of sounds and scents that reflected its rich tapestry. It was here that Cole, a Jamaican singer, took a bold step by opening Roots Records in a shared space with a friend’s carpet store on Kensington Avenue. The shop quickly became a cornerstone of the community, selling an eclectic mix of jazz, gospel, disco, and reggae, all while blasting bass-heavy rhythms onto the streets.
Cole’s innovative approach transformed the Market’s atmosphere, as he set up giant speakers outside to attract customers. This initiative caught the attention of fellow musician Ronnie (Bop) Williams, who opened his own shop, Record Corner, across the street. Their friendly rivalry created what locals dubbed the “wobble zone,” a lively area filled with pulsating reggae beats that became synonymous with Kensington Market.
A Musical Journey from Jamaica to Toronto
Born Wilburn Theodore Cole on July 26, 1942, in Kingston, Jamaica, Cole earned his nickname “Stranger” from his mother, who believed he bore no resemblance to anyone in the family. This moniker would become a defining aspect of his identity as he ventured into the music world. After gaining initial recognition with ska hits like “Rough and Tough,” Cole’s career took him from Jamaica to England, and eventually to Canada, where he became part of a vibrant community of Jamaican musicians.
Despite the challenges of finding steady work in Toronto, including jobs as a security guard and a machinist, Cole never abandoned his passion for music. He recorded several albums, including a notable collaboration with the band Chalawa. His perseverance culminated in the opening of Roots Records at a time when reggae was gaining global recognition, largely due to the influence of legends like Bob Marley.
A Legacy Remembered
Cole’s impact on Toronto’s music scene was profound. His shop not only catered to avid reggae enthusiasts but also attracted a diverse crowd, including local musicians and non-Jamaicans curious about the genre. Adrian Miller, a prominent figure in Toronto’s reggae scene, fondly recalled the treasures available at Roots Records, describing it as a “who’s who of Jamaican music.”
Notably, Cole’s song “Bangarang” is often cited as one of the earliest reggae tracks, although its status as the definitive first reggae song remains a topic of debate among music historians. Regardless, Cole’s contributions to the genre are undeniable, with timeless hits that have influenced generations of musicians.
His return to Jamaica in 1988 did not diminish his legacy. He continued to perform, receiving accolades for his pioneering work in reggae. In Toronto, his contributions were further celebrated with a mural in Little Jamaica and performances at notable events, such as the Titans of Reggae showcase in 2019.
Why it Matters
Stranger Cole’s passing marks the end of an era for reggae music, particularly in Toronto, where he played a crucial role in shaping the local scene. His legacy not only showcases the richness of Caribbean culture but also highlights the importance of community in nurturing artistic expression. As fans and fellow musicians remember him, they celebrate a life dedicated to music that transcended borders and brought people together, leaving an enduring influence on the cultural landscape.