In an exciting twist on traditional gaming, Nex has unveiled the Nex Playground, a unique cube-shaped console aimed at encouraging children to get up and move. Set for launch in the UK and Ireland on 22 June, this innovative device prioritises physical activity over cutting-edge graphics, using motion tracking technology to engage players in a way that’s both fun and fitness-focused.
A Fresh Approach to Gaming
Unlike typical consoles that rely on handheld controllers, the Nex Playground is designed to be interactive, utilising AI and a built-in camera to track players’ movements. This means that instead of sitting back on the couch, children can jump, dance, and move around as they play. David Lee, the CEO of Nex, emphasises that the company is committed to addressing the growing concerns regarding excessive screen time and sedentary lifestyles among young people.
The Nex Playground took the gaming world by surprise last Black Friday when it emerged as the third-best-selling console in the US, even outpacing popular models like the Xbox Series S and X. This unexpected success indicates a strong market demand for family-oriented, active gaming solutions.
Pricing and Subscription Model
Launching at £269 (€319), the Nex Playground comes with five starter games that users can enjoy for free. However, to access the full library of over 60 games, including popular titles like Peppa Pig, players will need to subscribe. The yearly subscription is priced at £90, while a quarterly option is available for £45.
Nick, a parent from Louisiana, shared his initial concerns about the subscription cost but soon realised the value it offered compared to traditional gaming options. He remarked, “When you consider that a single Nintendo Switch game costs about $70 or $80, the subscription doesn’t seem too outrageous.” Similarly, Brian from Philadelphia highlighted the value of the active playtime his son enjoys, finding it a worthwhile investment for family fitness.
Setting Up for Success
Users have praised the Nex Playground for its straightforward setup and user-friendly interface. Corey, a parent from North Carolina, noted that the system’s AI and wide-angle camera effectively track 18 points on the player’s body, creating a responsive avatar for an immersive experience. While some early adopters felt the camera tracking could be improved, the overall gameplay experience has been well-received.
During my own testing, I was pleasantly surprised by how easily the camera adjusted to my living room space. I found myself slicing flying fruit in Fruit Ninja and keeping up with the rhythm in the music game Starri, which provided a fun workout. Although some games felt like mere tech demos, others offered more substantial gameplay, making it easy to engage the whole family.
Prioritising Privacy
With the Nex Playground placing a camera in family homes, privacy has become a crucial concern. Lee assures users that privacy is the top priority, stating, “The camera is only for tracking motion; we don’t save the video anywhere.” The device operates on a local basis, processing data in real time rather than sending it to the cloud. Additionally, the Playground carries a kidSAFE+ COPPA certification, reflecting its adherence to regulations designed to protect children’s online privacy.
Parents can also manage their children’s experience by hiding content they deem inappropriate, ensuring a safer gaming environment.
Balancing Screen Time
While the Nex Playground encourages physical activity, it still requires players to engage with a screen, prompting discussions about balancing screen time. Nick pointed out that, although the console does increase screen time, it offers a more active alternative to passive entertainment like cartoons or movies. Many parents reported their children playing for about 30 to 60 minutes, often transitioning to other activities after gaming.
The device features a “Health & Fitness” category that includes daily Zumba sessions led by an on-screen instructor, making it a convenient option for families looking to incorporate exercise into their routines.
Looking Ahead
While the Nex Playground may not directly compete with established consoles like the Nintendo Switch, its recent sales figures demonstrate its potential to carve out a niche in the family gaming market. Nex reports that the console has surpassed one million units sold since its launch in December 2023 in the US and Canada.
Chris Scullion, deputy editor of Video Games Chronicle, noted that while the Playground may not “realistically challenge” other major consoles, its focus on family engagement and active play could resonate with parents seeking alternatives to traditional gaming.
As part of its UK and Ireland launch, Nex has also announced a multi-year partnership with Wrexham AFC, promising to integrate Nex branding into the club’s kit and engage fans through community programmes. This strategy highlights Nex’s commitment to not just being a console manufacturer but also a catalyst for family connection and community involvement.
Why it Matters
The Nex Playground represents a significant shift in how gaming can be approached in family settings. By prioritising physical activity, it addresses pressing concerns about children’s health and screen time. As families increasingly seek ways to bond over interactive experiences, this console may well redefine the future of family gaming, making it more about movement and connection than merely screen time. This innovative approach could inspire other companies to rethink their offerings, potentially leading to a healthier, more active generation of gamers.
