Get ready to break a sweat with the Nex Playground, the latest innovation from American tech firm Nex, which promises to revolutionise how children engage with video gaming. Set to launch in the UK and Ireland on 22nd June, this unique cube-shaped console aims to swap traditional controllers for dynamic movement, harnessing AI and an integrated camera for an interactive experience that keeps kids on their feet.
A New Era in Gaming
In a world where high-definition graphics often steal the spotlight, Nex is taking a refreshing turn. David Lee, the company’s CEO, emphasises that the Nex Playground’s primary focus is on encouraging physical activity among children. This approach is particularly timely, as parents and policymakers continue to grapple with concerns about the sedentary lifestyle associated with excessive screen time.
Surprisingly, the Nex Playground has already made a significant impact in the gaming market. Research firm Circana revealed that it was the third best-selling console in the US during Black Friday 2025, even outperforming more established brands like the Xbox Series S and X. This unexpected success underscores the potential demand for a console that prioritises movement over mere entertainment.
Pricing and Subscription Model
As the Nex Playground prepares for its UK debut, it will retail for £269 (€319). The console comes with five starter games at no extra charge, but to access the full library of over 60 games—including enticing collaborations with beloved franchises like Peppa Pig—a subscription is necessary.
The annual subscription is priced at £90, while a quarterly option is available for £45. Some parents have expressed initial hesitation about the subscription cost. Nick from Louisiana, who purchased the console for his young children, noted, “That was my biggest concern initially. But when you think about it, a single game for other consoles can run upwards of $80, so the value here isn’t too bad.” Brian, another enthusiastic parent from Philadelphia, echoed this sentiment, stating that the cost offers good value when considering the engaging nature of the activities provided.
Seamless Setup and Engaging Gameplay
Setting up the Nex Playground is a breeze, with many parents praising the straightforward interface. Corey from North Carolina shared, “The initial setup was extremely smooth and user-friendly.” The console uses AI and a wide-angle camera to track up to 18 points on a player’s body, allowing for real-time motion feedback and the creation of a matching avatar on screen.
While some users have critiqued the camera’s precision compared to older systems like the Wii or Xbox Kinect, the gameplay experience has proven enjoyable. I tried my hand at several games, including a fruit-slicing challenge and a rhythm game, both of which encouraged a variety of movements. Although the initial games required only minimal motion, the more active sessions available through the Play Pass subscription, such as Zumba workouts, certainly get the heart pumping.
Privacy is a top priority for Nex, with Lee assuring users that the camera is solely for tracking movement. “We don’t save video anywhere; all processing occurs locally on the device,” he explained. The Playground has also received the kidSAFE+ COPPA certification, ensuring compliance with regulations concerning children’s online privacy.
Addressing Screen Time Concerns
As the conversation around children’s screen time continues to evolve, the Nex Playground offers a fresh alternative to traditional gaming. While players will still be glued to their screens, the console aims to provide a compromise by integrating physical activity into the experience. Many parents report that their children engage with the console for around half an hour to an hour per session, often using it as a springboard to transition into other activities.
Brian pointed out that while they may be compromising on screen time, the interactive nature of the games offers a level of engagement that typical cartoons simply can’t match.
A Bright Future Ahead
The Nex Playground may not directly compete with major consoles like the Nintendo Switch, which has sold over 17 million units, but its family-oriented approach positions it as a compelling option for parents seeking something new. The console has already achieved remarkable sales, surpassing one million units since its launch in December 2023 across the US and Canada.
In an exciting development, Nex has partnered with Wrexham AFC, further embedding its brand within community activities and football culture. This strategy hints at a broader vision for the Playground—not merely as a gaming device, but as a catalyst for family bonding and shared experiences.
Why it Matters
The Nex Playground represents a significant shift in the gaming landscape, focusing on health and engagement rather than passive consumption. By prioritising physical activity and family interaction, this innovative console could transform how children approach gaming, making it not just a source of entertainment but a tool for fostering healthier lifestyles. As Nex continues to push boundaries, the Playground could well become a staple in family households, redefining what it means to play games together.
