The rising tide of hostility on social media has emerged as a significant factor in Sir Keir Starmer’s declining popularity, according to Housing Minister Steve Reed. This assertion comes as Starmer prepares to step down after a turbulent two-year tenure as Prime Minister, marked by consistently low approval ratings since he assumed office in 2024.
A Record in Unpopularity
In a recent interview, Reed underscored the alarming levels of online abuse directed at political figures, particularly at the Prime Minister. He described the vitriol surrounding Starmer as “shocking,” suggesting that this negative sentiment reflects broader public discontent with the state of the nation. An Ipsos poll from November 2025 revealed that Starmer has achieved the dubious distinction of being the least popular Prime Minister in recorded history since 1977.
Reed commented on the evolving landscape of social media, stating, “Each of the last four prime ministers has, in turn, been deemed the least popular ever. This trend speaks volumes about the public’s sentiments regarding the country, crystallising in the figure of the Prime Minister.” He argued that the pervasive negativity on social platforms requires a concerted effort to disseminate more positive messages to the public.
Burnham’s Approach to Leadership
As Labour prepares for a leadership transition, Andy Burnham has emerged as a frontrunner following his successful campaign in the recent Makerfield by-election. Unlike Starmer, Burnham has been credited with effectively countering negative narratives, a skill he demonstrated during his tenure as Mayor of Manchester. Reed praised Burnham’s ability to convey a “positive” message, suggesting it could resonate with disenchanted voters.
Despite recent electoral setbacks for Labour, Burnham managed to increase the party’s share of the vote in Makerfield, an outcome that has intensified calls for a reassessment of Starmer’s leadership. However, Burnham has indicated that he does not support an immediate general election, which some party members fear could jeopardise their positions against rising parties such as Reform UK and the Greens.
Calls for Stability Amidst Transition
Reed has asserted that the public is not in favour of a snap election, referencing polling data that indicates a desire for the government to focus on its responsibilities rather than engaging in electoral turmoil. “The public do not want a general election, and that’s not just my instinct,” he remarked, urging for an orderly transition in leadership at No 10.
The prospect of Burnham assuming leadership without a national mandate raises questions about his authority to govern effectively. While some ministers advocate for a new election to legitimise a potential Burnham premiership, others caution against the risks of a hasty electoral contest. Home Office Minister Mike Tapp has voiced opposition to the notion of replacing Starmer, while concerns linger about the implications of being tethered to the Labour manifesto from 2024, which may not reflect current public sentiment.
Why it Matters
The interplay between social media hostility and political leadership is increasingly relevant in contemporary governance. As leaders grapple with public perception shaped by online discourse, the challenges facing Starmer highlight a broader crisis of trust and engagement in politics. The Labour Party’s future direction, especially under Burnham, will depend on its ability to navigate these turbulent waters, re-establishing a connection with voters who are disenchanted and disillusioned. Understanding and addressing the causes of unpopularity in leadership will be crucial not only for the party’s survival but for the health of the democratic process as a whole.
