The vibrant spirit of the Calgary Stampede is set to unfold today as the annual parade marks the beginning of ten days filled with Western-themed celebrations. Leading the procession are Olympians Mikael Kingsbury and Courtney Sarault, who will trade their athletic gear for cowboy hats and boots, embodying the festive spirit of this iconic event. With a strong turnout expected, many Calgarians have taken the morning off work to secure prime viewing spots, determined to brave the unpredictable weather for this local tradition.
Olympians Embrace New Roles
Mikael Kingsbury, a moguls skier hailing from Quebec, admits that his experience with horses is minimal at best. “I’m a beginner, but I like to try new stuff and learn,” he shared, expressing a mix of excitement and nervousness about the upcoming ride. “If you tell me that the horse is not going to behave and it’s going to run everywhere, maybe, but I think the horse will be well-trained and it isn’t going to be a problem.”
Meanwhile, Courtney Sarault, a short-track speedskater from Moncton, New Brunswick, is eagerly anticipating the parade’s wardrobe. “I’m so excited about the hat and the outfit. When they asked me what I wanted, I said make sure it’s western to my core,” she exclaimed, highlighting the festive attire that characterises the event.
Economic Impact of the Stampede
The Calgary Stampede, running until July 12, is not just a celebration of Western culture; it also serves as a significant economic driver for the city. According to Joel Cowley, the CEO of the Stampede, the 2025 economic impact study revealed that the event contributes approximately $389 million to Alberta’s economy, with about 90 per cent of that benefit felt directly in Calgary.
The festival typically draws over a million visitors annually, with last year recording an impressive attendance of 1,470,288. Cowley stated, “I often get asked what’s your attendance goal? I don’t have an attendance goal. Because there are elements, particularly the weather, which are outside of our control. The broader economy is outside of our control.”
A Political Playground
Calgary’s Mayor, Jeromy Farkas, noted the unique political atmosphere during the Stampede. “A lot of deals get done during Stampede, and when it comes to politicians, they tend to leave their agendas at the door,” he remarked with a chuckle. “It’s probably the world’s premiere politician petting zoo. It’s always been political, but it’s never really been about politics. Where else in this country can you see people parking their political allegiances at the door and coming together to party?”
As the Stampede grounds buzz with last-minute preparations, all the rides are operational, and concessions are fully stocked, the excitement in the air is palpable. Greg Korek, vice-president of client services for North American Midway Entertainment and a lifelong Calgarian, reflects on his long history with the event. “I don’t think I’ve missed a day yet. It’s been an incredible roller-coaster ride, and it’s been an amazing career,” he said. “I like it so much because each day I get to wake up and help entertain 100,000 people.”
Why it Matters
The Calgary Stampede is more than just a local event; it is a celebration of community, culture, and economic vitality for the city. By bringing together diverse groups—families, tourists, and even politicians—the Stampede fosters a unique camaraderie that transcends individual differences. This year, with Olympians at the forefront, the festivities not only honour Western heritage but also highlight the role of sport in uniting people, making it a cornerstone of Calgary’s summer identity. The parade and the ensuing celebrations serve as a reminder of the importance of shared experiences in creating a vibrant community spirit.
