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In a stark warning, the National Crime Agency (NCA) and the Internet Watch Foundation (IWF) have advised parents to refrain from publicly sharing images of their children online. This caution comes in light of alarming statistics revealing a sharp increase in AI-generated child sexual abuse material (CSAM). With over 8,000 instances identified in 2025 alone—a 14% rise from the previous year—the potential misuse of children’s images has reached a critical level.
The Growing Threat of AI Manipulation
The NCA’s recent guidance highlights the concerning trend of AI being employed to create realistic abuse imagery. Tim Wright, a senior manager at the NCA, underscored the dual focus of their strategy: while the agency works tirelessly to prosecute offenders, preventative measures are equally crucial. “Prevention remains vital,” he emphasised, as the partnership with the IWF aims to educate parents on the risks associated with sharing children’s images online.
The statistics are staggering. In 2024, IWF analysts identified just 13 AI-generated videos of child sexual abuse; this figure skyrocketed to 3,440 in 2025. Such alarming trends have prompted both organisations to release new guidance aimed at bolstering parental awareness and safeguarding children in the digital space.
Essential Steps for Parental Protection
The guidance outlines several practical steps parents can take to better protect their children from potential online threats. These include:
– **Reviewing Privacy Settings**: Parents are encouraged to utilise privacy controls available on social media platforms to limit who can see their posts. Making accounts private can significantly reduce visibility.
– **Monitoring Shared Content**: It’s vital for parents to scrutinise any content that has been shared by family or friends. Images that reveal identifying details—such as faces or school uniforms—should be managed carefully or removed if necessary.
– **Discussing Image Consent**: Engaging in conversations with children about the sharing of their images can foster their comfort in expressing their wishes. Parents should also check in with schools or clubs regarding any images taken of their children.
These steps not only help mitigate risks but also empower children to take an active role in managing their online presence.
The Sharenting Debate
The conversation around public sharing of children’s images—commonly referred to as “sharenting”—has been ongoing among child safety advocates. Defined in the Collins English Dictionary in 2016, the term highlights the potential dangers of parents sharing their children’s lives on social media. Experts warn that such practices can lead to identity theft, fraud, and broader privacy concerns as children grow into adulthood.
Kerry Smith, the IWF’s chief executive, articulated a balanced perspective on sharing images. “We don’t want to say don’t share your children’s images with the people you love and trust, but we want everyone to be aware of the potential risks,” she said. The reality of these threats is far from hypothetical; they are tangible and pressing.
The Role of Technology in Child Safety
As technology continues to evolve, the implications for child safety cannot be overstated. The rise of AI tools capable of manipulating images presents new challenges for parents and guardians. These tools can create deepfakes or alter images in ways that expose children to exploitation. The government has recognised this danger and has begun implementing measures such as banning “nudification” apps and updating legislation to ensure AI companies are accountable for preventing the creation of CSAM.
Why it Matters
This issue is not just a matter of parental discretion but a significant societal concern. With the increasing prevalence of AI capabilities, the risks associated with sharing children’s images are amplified. By educating themselves and adopting proactive measures, parents can play a crucial role in protecting their children from potential exploitation. As we navigate an increasingly digital world, it is imperative that we remain vigilant and informed to safeguard the next generation.