As temperatures soar, a new wave of summer fun is emerging in the sharing economy: rental swimming pools. Swimply, the platform likened to Airbnb for pools, has reported impressive figures, revealing around 275,000 private pool bookings for the current year. This burgeoning trend reflects a growing desire for personalised leisure experiences, particularly in the wake of the pandemic, where outdoor activities have surged in popularity.
The Rise of Swimply
Founded in 2018, Swimply enables homeowners with swimming pools to list their properties for short-term rentals, providing an innovative solution for individuals seeking a refreshing escape without the long-term commitment of owning a pool. The platform has gained traction, especially during the summer months, as families and friends look for safe and enjoyable ways to unwind.
Swimply’s model is straightforward: users can browse available pools in their vicinity, book a time slot, and enjoy the amenities while the homeowners earn extra income. This arrangement not only maximises the use of private pools but also fosters a sense of community, as neighbours share their spaces for leisure and relaxation.
Rental Pools: A Safe Alternative
The pandemic has fundamentally altered how people approach leisure activities. With social distancing and health safety at the forefront of many minds, rental pools have emerged as a viable alternative to crowded public swimming spots. Families are increasingly prioritising private experiences that allow for social interaction in a controlled environment.
Swimply’s data indicates that bookings have surged this summer, with many pools being reserved for birthday parties, family gatherings, and even corporate retreats. The option to rent a pool offers a unique opportunity for socialising while maintaining the necessary precautions, making it an appealing choice for those eager to enjoy the outdoors.
Economic Impact and Future Outlook
The financial benefits for pool owners are significant. Many homeowners have turned to Swimply as a means to offset maintenance costs or generate additional income. With the average rental price hovering around £45 per hour, the platform provides a lucrative opportunity for individuals to capitalise on an underutilised asset.
Moreover, as the sharing economy continues to evolve, Swimply is poised for growth. The app has expanded its offerings to include amenities such as poolside lounges, barbecues, and even event planning services, enhancing the overall experience for renters. This diversification not only attracts more users but also positions Swimply as a leader in the niche market of recreational rentals.
Why it Matters
The rise of rental pools represents more than just a seasonal trend; it signifies a shift in how people consume leisure activities. As society navigates the post-pandemic landscape, the demand for safe, convenient, and personalised experiences will likely persist. This innovative approach to sharing spaces not only empowers homeowners to monetise their properties but also fosters community connections, illustrating how the sharing economy can adapt to meet contemporary needs. As Swimply continues to grow, it may very well redefine the way we think about recreational spaces in our own backyards.
