As the summer sun blazes, a new trend is making waves in the sharing economy—renting private swimming pools. Swimply, an Airbnb-style platform dedicated to pool rentals, has reported a staggering 275,000 reservations this year alone, showcasing a burgeoning appetite for accessible leisure in the warmer months.
The Growth of Swimply
Founded in 2018, Swimply has tapped into a niche market that allows homeowners to monetize their swimming pools while offering city dwellers a refreshing escape. The platform has rapidly gained traction, with users seeking unique, private spaces for relaxation and social gatherings.
Swimply operates much like traditional short-term rental platforms: homeowners list their pools, complete with amenities and pricing. Guests can book these spaces for hours or entire days, turning mundane weekends into mini-vacations.
“People are desperate for outdoor experiences,” says Swimply co-founder Bunim Laskin. “Our platform allows them to enjoy a slice of summer without the hassle of ownership.” This sentiment resonates strongly in urban areas where access to private outdoor spaces is often limited.
A Reflection of Changing Leisure Habits
The surge in pool rentals reflects broader changes in consumer behaviour. Post-pandemic, many individuals are prioritising experiences over possessions, leading to increased interest in unique leisure activities. Renting a private pool enables individuals to enjoy a day of sunbathing, barbecuing, or hosting friends without the commitment of a permanent facility.
Data from Swimply indicates that the average rental lasts about five hours, with many users taking advantage of additional features like grilling equipment and outdoor furniture. This trend not only enriches the summer experience but also empowers homeowners to leverage their assets.
Regional Popularity and Seasonal Trends
Geographically, the appeal of pool rentals varies. States like California and Florida, known for their sunny climates, dominate the rental market, while urban centres such as New York and Chicago are also witnessing a surge in demand.
Swimply has adapted its offerings according to regional preferences, ensuring that pools in cooler areas come equipped with heating options, while those in hotter climates feature shaded lounging areas. This attention to detail has helped the platform cater to diverse clientele, effectively expanding its user base beyond just the traditional pool owners.
Why it Matters
The rise of private pool rentals signifies a shift in how people engage with shared assets, highlighting a growing trend towards experiential leisure. As more consumers seek affordable, flexible ways to enjoy summer, platforms like Swimply are reshaping the landscape of outdoor recreation. This trend not only benefits homeowners looking to monetise unused spaces but also reflects a broader societal move towards communal enjoyment of private resources. In a world where connection and experience are paramount, renting a private pool could be the next best thing to owning one.