As the summer sun blazes, a new trend is emerging within the sharing economy, transforming how people enjoy their leisure time: the rental of private swimming pools. Swimply, a platform reminiscent of Airbnb but designed for pool rentals, has reported an impressive surge in bookings, with approximately 275,000 private pool reservations made in 2023 alone.
The Rise of Swimply
Founded in 2018, Swimply has carved out a niche in the burgeoning market of shared spaces. The platform allows pool owners to rent out their swimming pools to those eager to escape the heat without the hassle of maintaining their own backyard oasis. This year, the company has seen bookings soar, indicating a robust demand for private pool experiences as families and friends seek safe, enjoyable ways to unwind during the warmer months.
The numbers speak volumes. As of mid-August, Swimply has recorded nearly double the reservations compared to the previous year, highlighting not just a seasonal trend but a shift in consumer behaviour towards sharing economy platforms.
How the Model Works
Swimply operates on a straightforward model: pool owners list their properties, set their prices, and manage bookings through the platform. Patrons can book pools by the hour, giving them the flexibility to plan their outings without the commitment of long-term rentals. The platform facilitates a smooth transaction process, ensuring that both parties have a seamless experience.
Many pool owners are capitalising on this trend, turning their underutilised assets into sources of income. The average pool rental can earn owners hundreds of pounds each week during peak season, making it a lucrative side business for many.
The Appeal of Private Pools
The appeal of renting a private pool extends beyond mere convenience. With ongoing concerns about public health and safety, especially in light of the recent pandemic, many people prefer the privacy and control that comes with a private space. Swimply provides an avenue for social gatherings and celebrations while ensuring a safe environment.
Moreover, for those who may not have the luxury of a pool at home, this option allows them to enjoy a slice of summer in style. Families can create lasting memories without the distractions and crowds often found at public pools or beaches.
Why it Matters
The rise of rental swimming pools through platforms like Swimply is emblematic of a larger trend in the sharing economy, where individuals monetise their assets while consumers seek unique experiences. This movement not only fosters community engagement but also encourages sustainable practices by maximising the use of existing resources. As more people embrace this model, it could reshape leisure activities, paving the way for innovative sharing solutions across various sectors.
