In a bold move that has ignited political debate, Minocqua Brewing Company in Wisconsin is facing the revocation of its alcohol permit after owner Kirk Bangstad made headlines with a provocative promise of free beer in the event of Donald Trump’s demise. The brewery, which Bangstad proudly labels as “the state’s most progressive brewery,” is set to challenge the state’s decision amidst claims of political bias and minor regulatory infractions.
Brewing Controversy
The Wisconsin Department of Revenue has issued a notice to Minocqua Brewing Company, stating that it plans to revoke the brewery’s alcohol permits by August 4. This development follows a letter sent to Bangstad on July 15, outlining various alleged violations of alcohol regulations. The brewery, which operates locations in both Madison and Minocqua, has until the deadline to contest the revocation.
Bangstad, a vocal liberal activist, has taken to social media to rally support, asserting that the charges against his business are trivial and politically motivated. “We need all the money we can get to sue the Department of Revenue and stay in business,” he implored in a recent email. He expressed his determination, stating, “They’ll have to pry me out of my taprooms before I stop selling beer to thirsty progressives who come to visit us.”
A Political Brew
The controversy erupted after a January social media post from the brewery hinted at a free beer giveaway upon Trump’s death, which sparked outrage among his supporters and led to heightened scrutiny from state officials. Although the post did not explicitly mention Trump, it declared, “Free beer, all day long the day he dies. Show us this post when it happens in a few months and we’ll make good on that promise.” Following backlash, the brewery clarified that the offer pertained specifically to its Madison location, which operates year-round.
In a statement to The Independent, a spokesperson for the Wisconsin Department of Revenue reiterated the agency’s commitment to enforcing alcohol regulations uniformly, regardless of a business’s political leanings. “The division is required to follow and implement state law, including ensuring permit holders and licensees follow all applicable laws and regulations,” the spokesperson said.
A Call to Arms
As the brewery navigates this challenging period, Bangstad insists that the struggle isn’t solely about his business, but rather about the broader implications for small enterprises facing governmental pressure. “Everyone reading this, Democrat or Republican, should recoil at the thought of a small and thriving business being destroyed by their state government over such small violations,” he stated emphatically.
The brewery owner has drawn attention to the apparent disconnect between the alleged violations and the severity of the proposed sanctions, arguing that the real issue lies in the brewing industry’s regulatory environment and its potential weaponisation against dissenting voices. In a recent Substack post, he even cheekily promised half-off beers in honour of Senate Minority Leader Mitch McConnell, who recently faced health issues.
Why it Matters
The situation at Minocqua Brewing Company serves as a poignant reminder of the intricate relationship between business, politics, and free expression in America. As Bangstad gears up to fight the state’s decision, this case highlights the precarious balance that small businesses must navigate in an increasingly polarised political landscape. It raises vital questions about the role of government in regulating enterprises based on their political affiliations and the extent to which personal beliefs can influence professional outcomes. As the appeal process unfolds, many will be watching closely, not just for the fate of one brewery, but for the implications it holds for all businesses seeking to express their political views.
