In a challenging twist of fate, Canadian soccer star Jordyn Huitema is navigating the aftermath of a significant knee injury sustained on July 18 while playing for the Chicago Stars in the National Women’s Soccer League (NWSL). As she awaits surgery, Huitema is simultaneously celebrating the launch of her new skincare brand, Jordyskin, which debuted just days after her injury. This dual narrative showcases her resilience and entrepreneurial spirit in the face of adversity.
Injury and Recovery
The 25-year-old forward from Chilliwack, British Columbia, experienced a traumatic injury during a match against Angel City FC. The incident unfolded when a challenge left her needing medical attention in the 20th minute. After returning to the pitch, Huitema fell awkwardly when contesting an aerial ball, leading to further damage to her knee. Initial assessments indicate she has suffered a torn meniscus and ruptured anterior and medial cruciate ligaments, accompanied by a minor femur fracture and bone bruises.
Reflecting on the incident, Huitema noted, “I’ve made a new rule for myself that, because my pain tolerance is so high, if I ever ask to get checked on the sideline, I’m going to stop playing.” This self-awareness underscores the importance of listening to one’s body, especially in high-contact sports like soccer. Huitema was placed on the season-ending injury list shortly after the match, leaving her with the hope of returning in time for the Women’s World Cup in Brazil next June.
The Birth of Jordyskin
While grappling with her injury, Huitema is also launching Jordyskin, a project she has been passionately developing for the past four years. The line features a hydrating foaming cleanser, a milky toner, and a daily moisturiser, all designed to cater to the unique skin needs of athletes. “The journey has been so long that I was finally excited to get it into people’s hands and get people trying it,” she shared in an interview.
Her struggle with acne and skin sensitivity—exacerbated by the rigours of training—fuelled her desire to create products that genuinely benefit users. “My skin would peel off and be super-sensitive and irritated because things weren’t made for me,” Huitema explained, highlighting her determination to develop formulas that work effectively for all skin types.
Entrepreneurial Spirit
Huitema’s entrepreneurial venture is a testament to her resilience and ambition. She is the sole investor in Jordyskin, having committed her own resources to bring her vision to life. “I was the bossy CEO who wanted it to be perfect,” she remarked, reflecting on the numerous iterations required to achieve the desired product. Her commitment to quality is evident, as she personally tested each product before launch, ensuring they met her high standards.
With a substantial following of 1.3 million on Instagram, Huitema is poised to leverage her platform to promote Jordyskin. Her teammates, including fellow Canadian Julia Grosso, have also been involved in the marketing process, creating a community of support around her brand. “I wanted to use everything under the sun before I launched it. I wanted to make sure it worked for everyone,” she noted, emphasising her commitment to inclusivity.
Looking Ahead
As Huitema faces the arduous path to recovery, her focus remains on both her physical rehabilitation and the success of Jordyskin. With her injury requiring surgery, she is optimistic about returning to the pitch, motivated by her aspirations for the upcoming World Cup. “Hopefully I’ll only do it once,” she remarked about her injury, demonstrating her determination to bounce back stronger than before.
In addition to her professional achievements, Huitema has made significant contributions on the international stage, with 24 goals in 98 senior appearances for Canada. Her journey is one of perseverance, showcasing an athlete who refuses to let setbacks define her. With her new skincare line, she is not only carving out a new identity beyond soccer but also inspiring others to embrace their challenges with grace and creativity.
Why it Matters
Jordyn Huitema’s story is a powerful reminder of the intersection between sport and personal growth. As she navigates the dual challenges of injury and entrepreneurship, her journey resonates with athletes and aspiring entrepreneurs alike. Huitema exemplifies how resilience can lead to new opportunities, encouraging others to find their own “beauty in the ugly” moments of life. As she gears up for recovery and the potential return to the pitch, her commitment to both her sport and her passion project underscores the importance of perseverance and adaptability in the face of adversity.