Alcohol Duty Hike Set to Raise Prices for UK Drinkers

Priya Sharma, Financial Markets Reporter
4 Min Read
⏱️ 3 min read

Starting this Sunday, February 1, a significant increase in alcohol duty will hit consumers in the UK, resulting in higher prices for wine and spirits at bars and supermarkets alike. Industry leaders have expressed concerns that businesses will be compelled to raise prices in response to the new tax, which is tied to the Retail Prices Index (RPI) inflation rate.

Duty Increase Details

The new duty rates will see a rise of 3.66 per cent across alcoholic beverages. This increase, announced during last November’s autumn budget, will have a tangible impact on consumers. For instance, the duty on a standard 37.5 per cent alcohol by volume (ABV) bottle of gin will increase by 38p, bringing the total to £8.98 including VAT. Similarly, a 40 per cent ABV bottle of Scotch whisky will see its duty rise by 39p, now costing £9.51. Wine drinkers will also feel the pinch, with an additional 14p added to a 14.5 per cent red wine bottle.

Industry Response

The Wine and Spirit Trade Association (WSTA) has highlighted the cumulative effect of these increases, noting that since the new duty regime started in August 2023, the duty on a standard bottle of red wine has surged by £1.10. This places additional pressure on an industry already grappling with rising costs.

In light of the impending duty review, the UK Spirits Alliance, which represents numerous distillers, has urged the Chancellor to reconsider existing policies that they claim discriminate against spirits. The revised duty structure, which is influenced by the strength of the drink, has led some beer brands to lower their alcohol content to reduce tax liabilities. This recent change marks the first time since 2017 that pubs will face increased costs due to alcohol duty.

Emma McClarkin, chief executive of the British Beer and Pub Association, commented on the ramifications of these changes, stating, “Unfortunately, these adjustments increase the likelihood of further price hikes, which no brewer or publican wishes to impose on customers. For brewers, who already pay some of the highest rates of beer duty in Europe, this increase will further strain their already razor-thin profit margins.”

Government Justification

Despite the outcry from industry leaders, a Treasury spokesperson defended the decision, stating, “For too long the economy hasn’t worked for working people, and cost-of-living pressures still bear down. We are determined to help bring costs down for everyone.” They pointed to various government initiatives aimed at easing financial burdens, including reductions in energy bills and increases to the National Living Wage.

However, critics argue that the government’s approach fails to acknowledge the detrimental effects of increased alcohol duty on both businesses and consumers. Braden Saunders, a spokesperson for the UK Spirits Alliance, remarked on the irony of the timing, as many consumers prepare to indulge after a month of dry January, only to face higher prices.

Why it Matters

The increase in alcohol duty is set to ripple through the entire drinks industry, adversely affecting consumers just as they emerge from a period of reduced social interaction. As businesses grapple with mounting costs, the likelihood of price rises is almost certain, presenting a challenge for both operators and patrons. This situation underscores the delicate balance between government revenue needs and the economic realities faced by consumers and the hospitality sector. With many industry stakeholders calling for a reevaluation of the current duty framework, the coming months are likely to see further discussions on how to sustain one of the UK’s most cherished industries without placing undue burden on its customers.

Share This Article
Priya Sharma is a financial markets reporter covering equities, bonds, currencies, and commodities. With a CFA qualification and five years of experience at the Financial Times, she translates complex market movements into accessible analysis for general readers. She is particularly known for her coverage of retail investing and market volatility.
Leave a Comment

Leave a Reply

Your email address will not be published. Required fields are marked *

© 2026 The Update Desk. All rights reserved.
Terms of Service Privacy Policy