The fashion world is witnessing a resurgence of tartan, fuelled by a blend of cultural heritage and contemporary style. With British Vogue heralding tartan skirts as a leading street-style trend for 2026, designers are embracing the classic Scottish pattern, making it relevant for modern wardrobes. Events such as the prestigious Pitti Uomo in Florence have showcased menswear that seamlessly integrates tartan into a chic, outdoors-inspired aesthetic, signalling a broader return of Highland elegance.
The Tartan Trend Takes Centre Stage
Fashion stylist Alexandra Fullerton emphasises the current popularity of tartan and plaid, pointing out that both high-end designers and high street brands are producing collections that celebrate an outdoor lifestyle. “Tartan and plaid are having a moment,” she asserts, highlighting how the trend resonates with consumers seeking both heritage and style. This trend is not merely a nostalgic nod to the past; it reflects a shift towards clothing that combines traditional motifs with modern sensibilities.
The influence of television on fashion cannot be understated, particularly the BBC’s adaptation of The Traitors, which features Claudia Winkleman donning striking tartan outfits set against the dramatic backdrop of Ardross Castle. Winkleman’s unique style merges elements of Highland heritage with a contemporary twist, exemplifying how traditional attire can be reimagined for today’s fashion landscape.
A Nod to Heritage: Designers Embrace Tartan
Scottish designer Annabel Stewart expresses her deep connection to her roots through her fashion line, which she describes as a “love letter” to her heritage. Hailing from Lochinver, Stewart’s designs draw inspiration from the landscapes and traditions of her upbringing. “My first collection was inspired by my parents’ wedding,” she recalls, highlighting the prevalence of Stewart tartan in her family’s celebrations.
Stewart aims to modernise traditional tartan by incorporating it into ready-to-wear pieces, utilising techniques like pleating and draping while sourcing fabrics from local mills. Her creations, including maxi dresses and layered skirts, breathe new life into tartan, allowing younger generations to express their identity through fashion. “A lot of younger people look for self-expression and they find that through celebrating heritage,” she notes, underscoring the importance of fashion as a medium for personal storytelling.
Embracing Identity Through Fashion
Fashion content creator Blessing Afolayan also showcases the versatility of tartan in her style, blending it with elements of her African heritage. Raised in Scotland, Afolayan views her embrace of tartan as a reclamation of her Scottish identity. “For a long time I didn’t feel fully entitled to claim tartan as part of my own story,” she admits, reflecting on her journey towards acceptance and inclusion.
Afolayan often reworks second-hand tartan materials, promoting sustainability in fashion. She believes that by honouring the past while reimagining it for the present, she can create a personal narrative that resonates with her identity. “Wearing tartan feels like honouring the past while re-imagining it for the present,” she explains, showcasing how fashion can be a powerful tool for cultural expression.
A Historical Perspective on Tartan’s Influence
The cyclical nature of fashion means that tartan’s prominence is not new. Historical figures like Alexander McQueen and Vivienne Westwood have previously integrated tartan into their collections, transforming it from a symbol of British nobility into a rebellious statement. Dr. Helen Walter, a fashion historian, highlights Westwood’s role in redefining tartan’s significance, moving it away from the conservative associations of the past.
As we look towards 2026, fashion forecasting suggests a sustained interest in tartan patterns. While it has ebbed and flowed in popularity over the decades, the current revival indicates a deeper appreciation for cultural heritage in contemporary design.
Why it Matters
The resurgence of tartan in fashion is a significant cultural moment, reflecting a growing desire among individuals to connect with their heritage while making bold style statements. This trend not only revitalises traditional patterns but also encourages a dialogue about identity and self-expression through clothing. As designers and consumers alike embrace this blend of history and modernity, tartan is set to reclaim its place as a timeless and versatile fabric in wardrobes across the globe.
