The newly released documentary centred on Melania Trump has defied expectations by grossing over $7 million (£5.1 million) in its debut weekend at US cinemas, a remarkable feat for a non-fiction film. Despite this financial success, the film has ignited a firestorm of criticism regarding its production and intentions, raising questions about its broader implications in a politically charged landscape.
A Record-Breaking Debut
Titled *Melania: 20 Days to History*, the documentary offers an intimate look into the life of the First Lady during the lead-up to her husband’s inauguration in January 2025. Produced in part by Melania Trump herself, the film is reportedly the most expensive documentary ever made, with Amazon securing the global rights for a staggering $40 million (£29 million) and an additional $35 million (£25.5 million) allocated for marketing efforts.
Originally projected to earn around $5 million (£3.7 million) in its opening weekend, the film’s actual performance has been described as a “huge start for a documentary” by *Variety*, with *Hollywood Reporter* noting that “no one saw that coming.” However, industry experts warn that it will require substantially more revenue to recoup its hefty production costs.
Polarising Reception
The film has garnered a strikingly disparate response from audiences and critics alike. While it boasts a glowing 99% audience score on Rotten Tomatoes, a stark contrast emerges with a mere 10% approval rating from film critics. Melania Trump has claimed that the documentary has been “loved by all,” citing its A CinemaScore rating based on audience feedback.
Critics, however, have been unabashedly scathing. *Variety*’s Owen Gleiberman described the documentary as “so orchestrated and airbrushed” that it barely rises beyond the level of an infomercial. Similarly, *Empire*’s William Thomas characterised it as an “obsequious, ring-kissing portrait” of the Trump administration, dressed in the flashy garb of reality television.
In a somewhat moderate review, Melanie McDonagh of the *London Evening Standard* acknowledged the film’s scathing critiques yet suggested it might still appeal to those interested in Melania’s curated perspective, particularly among political enthusiasts.
Amazon’s Strategic Gamble
The motivations behind Amazon’s substantial investment in the documentary have sparked debate. Some analysts interpret the deal as a calculated move to establish rapport with the Trump administration rather than a purely financial endeavour. Questions surrounding Amazon’s intentions were further amplified by a recent *New York Times* article, which speculated whether the company’s efforts were merely an attempt to ingratiate itself with President Trump.
When approached for comment, Amazon reiterated that their decision to license the film was solely based on the belief that it would resonate with customers. Kevin Wilson, head of domestic theatrical distribution for Amazon MGM, expressed optimism about the film’s performance, highlighting the “strong start and positive audience response.” He views this initial success as a critical step towards what he anticipates will be an enduring lifecycle for both the film and its upcoming docu-series.
Target Audience and Future Prospects
Interestingly, the documentary appears to have particularly resonated with older white women in pro-Trump strongholds such as Texas and Florida. Although it has also been released in UK cinemas, box office data from this market is yet to be disclosed.
On a separate note, the film marks a notable comeback for director Brett Ratner, who had previously faced allegations of sexual misconduct in 2017, which he has denied. Recent images of him with the late Jeffrey Epstein have added a layer of controversy, although there is currently no evidence linking him to any wrongdoing.
Why it Matters
The mixed reception of *Melania: 20 Days to History* encapsulates the cultural and political divisions that continue to shape contemporary discourse. While its impressive box office figures suggest a demand for narratives surrounding the Trump family, the overwhelming criticism from film experts exposes the challenges of producing politically charged content in an era where authenticity is paramount. As the documentary navigates the delicate balance of celebrity and politics, its impact on public perception, especially in the lead-up to the next presidential election, remains to be seen.
