In a bold display of artistry and marketing, Justin Bieber took the stage at the 2026 Grammy Awards clad in nothing but shimmering lavender boxers and glittering black socks. His provocative performance of “Yukon,” a track from his Grammy-nominated album *Swag*, not only showcased his musical talent but also served as a striking promotion for his newly launched fashion line, Skylrk.
A Show of Confidence and Style
Bieber’s decision to perform in minimalist attire has left fans and critics buzzing. The boxers, emblazoned with Skylrk’s distinctive double-blob logo, are part of a collection that aims to redefine everyday wear. Launched just a month prior, Skylrk offers a range of high-end basics, reminiscent of Kanye West’s Yeezy brand, with prices that reflect its premium positioning—think $250 for pleated jeans and $80 for slides.
The singer, who was nominated for four Grammy awards, has been hinting at his fashion aspirations throughout the past year, sharing glimpses of his creative process on social media. Recently, he teased an innovative sneaker design, engaging his followers with updates about its development. “Working on this silhouette now for @skylrk. The tongue is creasing, gotta fix that,” he posted, illustrating his hands-on approach to fashion.
A Night of Daring Fashion Choices
Bieber wasn’t the only star to push the boundaries of fashion at the Grammys. Chappell Roan, nominated for two awards, stunned the audience in a sheer burgundy Mugler dress that drew inspiration from the house’s iconic 1998 collection. Unlike previous years, where shock value reigned supreme, Roan opted for tasteful prosthetic covers, demonstrating a playful yet sophisticated approach to red carpet attire.
Earlier in the evening, Bieber made a statement on the red carpet in a custom Balenciaga double-breasted suit, accessorised with an “ICE Out” pin. This gesture aligned him with ongoing anti-ICE protests in the U.S., particularly in Minneapolis, fostering a connection between fashion and social activism. Hailey Bieber, his wife, complemented his look with a sleek black ensemble and a matching pin, signalling their united front on important issues.
Grammy Highlights and Notable Wins
The 2026 Grammy Awards, hosted by Trevor Noah at the Crypto.com Arena in Los Angeles, showcased a variety of performances, including those from Addison Rae and Tyler, the Creator. While Bieber’s *Swag* garnered four nominations, including Album of the Year, the coveted prize ultimately went to Bad Bunny for his album *Debí Tirar Mas Fotos*. The Puerto Rican artist dedicated his win to immigrants pursuing their dreams, highlighting the profound narratives that shape the music industry.
Despite mixed reviews from critics, *Swag* has resonated with fans, featuring beloved tracks like “Daisies,” “Yukon,” and “Butterflies.” A press release for the album expressed that it draws inspiration from Bieber’s journey as a devoted husband and father, promising a more introspective and personal sound.
Why it Matters
Bieber’s audacious performance and his foray into fashion are significant for several reasons. They reflect the evolving landscape of celebrity culture, where artists increasingly blend their creative expressions across music and fashion. By leveraging his platform to advocate for social issues and showcase his design talents, Bieber not only engages his audience but also sets a precedent for how artists can influence both the entertainment and fashion industries. This moment at the Grammys is emblematic of a new era where vulnerability and boldness coexist, inviting discussions that extend beyond the stage.
