As the electric vehicle (EV) landscape continues to shift, Chinese automakers are making significant strides in the UK market. The Chery Tiggo 7 has emerged as a noteworthy contender in the burgeoning realm of plug-in hybrid SUVs, boasting an attractive starting price and a blend of modern technology and efficiency. But is it enough to sway skeptics?
The Rise of the Chery Tiggo 7
Over the past week, I had the opportunity to drive the Chery Tiggo 7, one of the latest entrants from Chinese manufacturers into the UK automotive scene. Priced below £25,000 for the petrol variant and under £30,000 for the plug-in hybrid model, the Tiggo 7 is part of a growing selection of economical SUVs that are appealing to cost-conscious consumers. Vehicles such as the BYD Sealion 5, Geely Starray, and MG HS are all vying for attention in this competitive segment, offering impressive features and value that are proving hard to resist.
The growth in plug-in hybrid sales is noteworthy, with a remarkable 35% increase reported in 2025. However, distinguishing between these similar-looking models can be a challenge, with minor variations in price, specifications, and efficiency claims often being the only differentiators.
Brand Perception: MG vs. The Newcomers
In the UK, established brands like MG hold a significant advantage due to their familiarity among consumers. The Tiggo 7, however, is making waves, prompting interesting reactions from industry insiders. One car industry friend mistook it for an Infiniti, praising its design as reminiscent of high-end models. Another colleague, who assessed the interior quality, likened it to BMW, struggling to find any faults in craftsmanship.
Gone are the days when earlier Chinese models were chastised for their overly intrusive alert systems; the Tiggo 7 has improved significantly in this regard. The car’s technology feels more refined, though it’s still a work in progress, particularly regarding user-friendliness.
Family Feedback: The Real-World Test
I took my family on a road trip, and my son was particularly impressed with the Tiggo 7’s fuel efficiency. After a 405-mile journey to Liverpool, we still had over 100 miles of fuel range left. My daughter, contemplating a transition from her MINI to something more spacious for her growing Labrador, was surprised to learn of the Tiggo 7’s competitive pricing. While she initially considered a Volkswagen Tiguan, the allure of the Tiggo 7’s affordability and features piqued her interest.
When asked if I would consider purchasing a Chinese car, I found myself reflecting on the merits of these models. While certain aspects, such as ride quality, might not match up to their European counterparts, the overall value proposition remains compelling.
A New Era of Value
Despite minor shortcomings, the Tiggo 7 excels in offering exceptional value for money. Its combination of price, efficiency, and quality places it as a legitimate option in the current market. It’s crucial to approach these newer brands with discernment, but if prioritising value, they are undoubtedly worth considering.
Interestingly, many drivers might already be enjoying the benefits of Chinese-made vehicles without realising it. Popular models like the MINI Aceman and various Teslas have been manufactured in China, demonstrating that quality doesn’t have to be compromised.
Why it Matters
The growing presence of Chinese electric vehicles in the UK signifies a shift in consumer attitudes towards previously overlooked brands. As competition intensifies, traditional automakers may be compelled to innovate and enhance their offerings. This evolution not only fosters a more diverse automotive market but also reflects the increasing importance of affordability and sustainability in driving consumer choices. With the right balance of quality and value, the rise of Chinese EVs could reshape the future of motoring in the UK.
