In a significant shift for the ITV morning landscape, Zoe Muldoon has announced her departure from Good Morning Britain (GMB) after six years, a move that coincides with sweeping budget cuts across the network. Taking to Instagram, Muldoon shared her excitement about transitioning to Granada Reports, a regional news programme dedicated to serving audiences in the North West of England and the Isle of Man.
A New Chapter Begins
With her trademark enthusiasm, Muldoon posted a heartfelt message on social media, stating, “Saying goodbye to Good Morning Britain… for now! Swapping the early mornings to report for the 6pm news @granadareports for the next 9-12 months, starting tomorrow.” The announcement has stirred mixed emotions among fans, many of whom took to the comments section to express their support. One follower remarked, “Congratulations and good luck with the change,” while another lamented, “Gutted – you’re the bright ray of sunshine we need in the mornings.”
Muldoon first joined the GMB team in December 2019, transitioning from ITV Tyne Tees, where she had established her presence in the North East. Her exit is part of a broader shake-up within ITV, which is grappling with financial constraints that have resulted in the channel making significant operational adjustments.
ITV’s Cost-Cutting Measures
The changes at ITV have not gone unnoticed. Following the onset of 2026, GMB has begun sharing resources with the broader ITV news output. In a reflection of these adjustments, viewers are now seeing familiar faces like Kate Garraway delivering regional news segments, while Charlotte Hawkins takes the helm for Lunchtime News and ITV News at Ten.
Behind the scenes, ITV has also implemented cuts to hair and make-up teams, and the daytime shows have relocated from their traditional studios in West London to a more compact space in Covent Garden. This downsizing has unfortunately resulted in the loss of a live studio audience for Loose Women, which has been a beloved feature of the programme.
Adjustments to Programming
In addition to personnel changes, ITV has altered its scheduling. Lorraine has been trimmed to a mere 30 minutes of air time each day, as GMB now occupies the additional half-hour slot. Furthermore, Lorraine’s programme will now only run for 30 weeks a year, rather than the usual 52. Despite these challenges, GMB hosts have remained optimistic. Susanna Reid recently celebrated a rise in viewing figures, declaring on Instagram, “Big changes to the @gmb studio, and big ratings! On just the SECOND day of GMB in 2026, the NUMBER of viewers is UP year-on-year as well as the SHARE of all those watching. We love what we do and we love that you love it too.”
Why it Matters
Zoe Muldoon’s departure signifies more than a mere job change; it highlights the ongoing transformation within ITV as it navigates financial pressures that are reshaping the broadcasting landscape. As veteran presenters adjust to new roles and programming formats evolve, viewers will need to adapt to a different morning routine. This transition reflects broader trends in the media industry, where adaptability has become essential in the face of economic challenges. The changes at ITV may ultimately redefine how audiences engage with their favourite programmes, marking a pivotal moment in British television history.
