The Vancouver Goldeneyes have unveiled a refreshed uniform for their second Professional Women’s Hockey League campaign, featuring a more prominent team crest, bronze detailing and design elements inspired by the club’s celebrated “flying V” celebration. The new jerseys will make their competitive debut on Dec. 5 when the Goldeneyes host the Seattle Torrent at Pacific Coliseum.
Ashton Bell, the team’s captain, was among the players who helped reveal the design at a press conference in Vancouver on Wednesday. She said the makers had found distinctive ways of connecting the uniform to both the city and the Goldeneyes’ growing identity.
“They added so many cool touches to make it special to Vancouver and to our team,” Bell said. “I’m obsessed with them and can’t wait to rep them.”
A new identity for the Goldeneyes
The team’s golden-eye crest, encircled by wings, is stitched across the chest of the new jersey. Bronze lines run along the sleeves, while smaller versions of the emblem appear inside the numerals on the back. The colour palette remains unchanged, but the arrangement gives the uniform a sharper and more modern appearance.
Another detail can be found around the lower sides of the jersey. V-shaped blocking is intended to communicate speed and movement while also paying tribute to the “V” in the Goldeneyes’ “flying V” post-game celebration. For a team that has quickly become closely associated with Vancouver, the design brings its on-ice presentation in line with the enthusiasm surrounding the franchise.
That connection was not accidental. Forward Jenn Gardiner, who is from nearby Surrey, B.C., believes the new uniform captures both the city and the team while preserving the familiar colours fans have supported since the PWHL began.
“All the colours are the same but it’s kind of exciting because we didn’t know what direction they were going to take it and how they were going to put the logo on and bring it to life on these jerseys,” Gardiner said. “But I think they did an amazing job.”
From city-inspired stripe to bold new crest
During their first season, the Goldeneyes wore jerseys with a diagonal “Vancouver” wordmark down the front. That treatment was broadly similar to the designs used by the PWHL’s original six teams during the league’s inaugural campaign.
Although the basic colours have remained in place, the new version marks a clear visual step forward. The crest now takes centre stage rather than sharing the stage with a large city name, giving Vancouver’s sweater a more individual identity within the league.
The change also arrives as the Goldeneyes prepare to build on a memorable first year. Vancouver finished the 2024-25 campaign with a 9-3-4-14 record but missed the playoffs. A strong closing stretch secured the franchise the first selection in June’s PWHL Entry Draft, and the Goldeneyes used that pick on American defender Caroline “KK” Harvey.
Harvey is expected to provide an immediate boost to the Vancouver defensive group when the second season begins. Her arrival, combined with the return of established players such as Bell and Gardiner, has raised expectations around a team that finished its debut season in strong fashion.
New kit set to energise Pacific Coliseum
The first opportunity to see the redesigned uniform in game action will come against Seattle on Dec. 5. Bell expects the fresh look to give Goldeneyes supporters an extra reason to make noise at Pacific Coliseum, the team’s historic home arena.
“Just to see this building erupt even more in the Goldeneyes colours will be so special to see,” she said.
The Goldeneyes’ visual identity is already a prominent part of the building. Their logo is painted at centre ice and displayed on pillars throughout the venue. In a league where most clubs share facilities with other teams and sports, that constant branding gives Vancouver a distinct home presence.
Gardiner said the experience of playing in a building so closely associated with the team is one she does not take for granted. She described Vancouver as the only PWHL team with its own rink.
“That’s something you don’t see in women’s sports often, especially in women’s hockey. We’re the only team with our own rink in the PWHL,” Gardiner said.
“And that’s so special. We don’t take it for granted to have this building, to have this city cheering for us. It’s very unique and I’m so grateful to play for our home team.”
Why it Matters
The new jersey is more than a cosmetic upgrade for a team that has already captured attention in its first season. By centring the Goldeneyes crest and incorporating the “flying V” into the design, Vancouver has created a clearer visual identity while honouring the supporters, city and post-game tradition that have shaped the club. The uniform’s debut against Seattle on Dec. 5 will also serve as an early signal of the Goldeneyes’ ambition: a young PWHL franchise with home-rink advantage, a No. 1 draft pick and a connection to Vancouver that continues to grow stronger by the game.
