Thai Elections: Anutin Charnvirakul’s Bhumjaithai Party Stuns in Unexpected Victory

Lisa Chang, Asia Pacific Correspondent
6 Min Read
⏱️ 4 min read

In a surprising turn of events, Thailand’s recent elections have seen Prime Minister Anutin Charnvirakul’s Bhumjaithai Party secure an unexpected triumph, leaving many observers and voters questioning the forecasting accuracy of pre-election polls. Contrary to predictions that favoured the progressive People’s Party, Bhumjaithai has emerged with a commanding lead, positioning itself to form the next government alongside coalition partners.

A Shift in Political Landscape

As voters across Thailand reflect on the results of the election held on February 11, 2024, the outcome challenges established narratives about the country’s political dynamics. Prior to the election, multiple opinion polls suggested that the People’s Party would dominate, potentially winning over 200 parliamentary seats. Instead, the Bhumjaithai Party is projected to take more than 190 seats, indicating a significant realignment in voter preferences.

This shift raises questions about the effectiveness of the People’s Party’s campaign, which had aimed to resonate with a younger, tech-savvy electorate. Despite garnering nearly 10 million votes, their strategy fell short, primarily due to the mixed voting system employed in Thailand. Voters cast two ballots: one for a local candidate and another for a political party. While the People’s Party performed well in the party-list vote, its lack of rural support severely hindered its ability to secure local constituency seats.

The Mechanics of Electoral Success

The electoral framework in Thailand heavily favours established parties with deep-rooted local connections. Bhumjaithai’s ability to cultivate relationships with local power-brokers has proven advantageous in securing votes in rural districts, where the People’s Party is less established. Anutin Charnvirakul’s strategy of attracting political veterans from rival parties has transformed Bhumjaithai from a relatively modest provincial entity, which garnered just 51 seats in the 2019 elections, into a formidable national force.

The campaign leading up to this election lacked a defining issue that could galvanise a broad coalition of reformist voters. In contrast to the previous election cycle, which was characterised by a widespread desire for change following the military’s long-standing influence, this election had no such rallying cry. The reformists’ decision to abandon their campaign to amend the controversial lese majeste law, following the dissolution of the Move Forward Party, left them without a clear platform to engage disenchanted voters.

The Decline of Pheu Thai

Adding to the complexities of this election was the notable decline of the Pheu Thai Party, once seen as the dominant force in Thai politics. Following a tumultuous three years marked by political instability, including the ousting of two prime ministers under controversial circumstances, Pheu Thai’s seat count is expected to halve. This decline has allowed Bhumjaithai and other conservative parties to capitalise on Pheu Thai’s waning popularity, particularly in its traditional strongholds in the north and northeast.

The reformists’ decision to support Anutin as prime minister in the aftermath of political upheaval was controversial. Although this alliance was justified at the time by a commitment to prioritise constitutional reform, the lack of tangible gains from this partnership has led to growing dissatisfaction among progressive voters. The constitutional referendum, which took place concurrently with the elections, yielded a clear mandate for reform; however, the drawn-out process of drafting a new constitution could delay meaningful change indefinitely.

The Future for Thai Politics

The challenges facing the reformist movement are compounded by legal obstacles that have hindered their leaders’ ability to participate in politics. Many have faced bans or legal repercussions, resulting in disillusionment among their voter base. The turnout for this election, recorded at 65%, reflects a decline from the 75% seen in 2023, suggesting that voter engagement may have been adversely affected by these developments.

Conversely, Anutin appears poised to navigate the political landscape without the same constraints. The mechanisms that limit the power of elected officials in Thailand tend to be wielded against those who threaten the status quo. If he successfully negotiates terms with smaller coalition partners, he stands a good chance of completing a full four-year term—an achievement that has eluded civilian leaders in Thailand for two decades.

Why it Matters

The unexpected victory of Anutin Charnvirakul’s Bhumjaithai Party signifies a critical juncture in Thai politics. It highlights the complexities of voter behaviour and the challenges faced by progressive movements in a landscape dominated by established parties with deep local ties. As the political landscape evolves, the implications of this election will resonate beyond Thailand, influencing regional dynamics and providing insights into the broader struggle for democratic governance in Southeast Asia.

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Lisa Chang is an Asia Pacific correspondent based in London, covering the region's political and economic developments with particular focus on China, Japan, and Southeast Asia. Fluent in Mandarin and Cantonese, she previously spent five years reporting from Hong Kong for the South China Morning Post. She holds a Master's in Asian Studies from SOAS.
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