The fashion landscape is undergoing a delightful transformation as the brooch makes a striking return, shedding its past associations with conservative attire. Once relegated to the back of jewellery boxes, this classic accessory is now stealing the limelight on runways and red carpets alike. Stylist insights reveal how to embrace this trend without veering into outdated territory, proving that the brooch is far from just a relic of the past.
The Unexpected Comeback of Brooches
Fashion is known for its cyclical nature, and the brooch is the latest accessory to reclaim its place in contemporary style. Traditionally linked to formalwear and vintage aesthetics, brooches have been spotted adorning the likes of Dior and Chanel, as well as gracing the ensembles of celebrities at prestigious events like the Brit Awards and Golden Globes. Stylist Ellis Ranson notes that this resurgence is part of a broader movement towards classic tailoring, particularly in menswear, where the brooch serves as a unique touch to otherwise minimalist outfits.
“I styled Rio Ferdinand for the Brits in 2024, and we added a brooch to his look,” Ranson explains. “Menswear can often be quite straightforward, but we’re returning to classic styles with oversized lapels. Instead of altering the basic shape of a suit, we’re adding personality through accessories like brooches.”
A Shift from Uniformity to Individuality
In a world that has been dominated by minimalism and a “quiet luxury” aesthetic, fashion enthusiasts are increasingly craving pieces that reflect individuality and personal stories. Luxury stylist Oriona Robb emphasises that this desire for unique expression is driving the brooch’s revival.
“We’ve grown weary of looking too similar,” she states. “After years of uniform dressing, there’s a newfound hunger for individuality—pieces that tell a story and elevate an outfit rather than simply completing it.” Today, donning a brooch is less about adhering to traditional standards and more about showcasing one’s personality.
Mastering the Art of Contrasting Styles
Both Ranson and Robb highlight a crucial styling tip: avoid overly matching your brooch to your outfit. This can easily lead to a dated appearance. “The key is contrast,” Robb advises. “Pair a striking brooch with something unexpected—a chunky knit, a leather jacket, or even denim—allowing it to disrupt the norm.”
This intriguing juxtaposition between classic and contemporary is what keeps the brooch relevant. Ranson reiterates this point, suggesting that relaxed tailoring and bold lapels are essential in making brooches feel fresh. “They don’t look outdated because of the way they’re styled—think vibrant tailoring and oversized silhouettes, or even clustering multiple brooches together for added impact.”
Expanding the Brooch’s Realm of Possibilities
While the lapel has traditionally been the go-to placement for brooches, there are countless innovative ways to showcase this accessory. Robb proposes pinning a brooch at the collar of a shirt for an editorial flair or using it to cinch fabric at the waist of an oversized garment, creating shape without the need for a belt.
Ranson predicts an exciting future for brooch placement. “I envision them on jumpers, T-shirts, and even coats,” she notes. She also speculates on the potential resurgence of ties adorned with brooches, envisioning a new way to personalise one’s look.
Casual Chic: Brooches for Everyday Wear
Perhaps the most common misconception about brooches is that they only belong in formal settings. In reality, they can add a touch of sophistication to casual attire as well. Robb advises that a brooch can elevate a simple shirt, while pairing it with knitted pieces brings an unexpected twist.
Ranson concurs, suggesting that vintage brooches work beautifully with everyday basics. “Consider teaming a vintage piece with a suit and a white T-shirt for a daytime look, or incorporate it into relaxed outfits for more casual occasions.”
A Simple Formula for Styling Success
For those feeling uncertain about incorporating a brooch, both stylists recommend keeping the rest of the outfit understated. Ranson suggests a fail-safe formula for women: “Wear a white T-shirt, an oversized boyfriend blazer, jeans, and a small-heeled boot. Then, add the brooch to the lapel.” For men, the advice is similar: “A relaxed blazer, suit trousers, and a white or black T-shirt paired with a brooch is an excellent choice. Swap the T-shirt for a shirt if you want a smarter look.”
Robb echoes this sentiment, stating, “The simpler the outfit, the more powerful the brooch’s impact.”
Why it Matters
The revival of the brooch signifies a shift towards embracing personal expression in fashion. As individuals seek to tell their stories through their clothing, accessories like brooches become vital tools for self-representation. This trend not only revitalises a classic accessory but also encourages creativity and individuality in a fashion landscape that can sometimes feel homogenous. The brooch is no longer just an ornament; it’s a statement of identity, making it a compelling addition to any wardrobe.
