In a surprising twist during the Super Bowl halftime show, influencer Alix Earle found herself at the centre of a social media storm after making a cameo alongside Latin music sensation Bad Bunny. While the performance was highlighted by appearances from established stars like Ricky Martin and Jessica Alba, Earle’s inclusion raised eyebrows, prompting a flurry of online scrutiny and debate about her presence on such a prestigious stage.
A Halftime Show to Remember
Bad Bunny’s halftime performance was nothing short of spectacular. The Grammy-winning artist delivered a vibrant medley, electrifying the crowd with his signature style. However, it was Earle—known for her engaging TikTok videos and reality TV exploits—who sparked controversy as she danced in the background. Many viewers were left puzzled by her inclusion, with comments on social media questioning her connection to the event.
One viewer expressed their confusion outright: “Alix Earle being a guest in Bad Bunny’s halftime is so odd.” Another critic accused her of lacking a genuine connection to the causes associated with the artist, stating, “You’ve never once used your platform and voice for the messages Bad Bunny sends. This is unbelievable and undeserved.”
In response to the backlash, Earle defended her appearance, asserting that the opportunity was both significant and thrilling. “I have, and being invited to do this was such an incredible experience and so special,” she replied, indicating that her presence was not merely a publicity stunt.
Alix Earle: Rising Star
Earle’s appearance comes at a time when she is garnering significant attention in the entertainment world. Last year, she competed on the 34th season of *Dancing with the Stars*, finishing in a commendable second place. Her newfound fame also includes a forthcoming reality series on Netflix, which aims to provide a deeper insight into her life beyond social media.
As speculation swirled about why she was featured in the halftime show, some fans suggested that her relationship with David Grutman—a restaurateur who collaborates with Bad Bunny—might have played a role. “For everyone asking why Alix Earle was in La casita, David Grutman was there and probably brought her along,” one user remarked on X, the platform formerly known as Twitter.
A New Chapter with Netflix
Earle’s upcoming Netflix series, which does not yet have a confirmed title, promises to showcase her life with an unfiltered lens. “I share a lot of my life on social media, and people think they know everything there is to know about me and my family, but honestly, there’s still so much more,” she said in a statement. The show will feature her blended family and friends, delving into the realities of her life as a successful young woman navigating fame.
Described by Netflix as “Gen Z’s ultimate ‘It’ girl,” Earle has amassed a staggering following of over 13 million across TikTok and Instagram since she began posting “Get Ready With Me” videos in 2020. Her journey has evolved rapidly; by the summer of 2022, she was already monetising her content through sponsored posts, and in 2023, she ventured into podcasting with *Hot Mess with Alix Earle*.
Why it Matters
Earle’s experience highlights the intersection of social media fame and traditional entertainment platforms, sparking discussions about the evolving nature of celebrity. As influencers increasingly carve out spaces in mainstream media, the debate surrounding their legitimacy and connection to cultural narratives intensifies. Earle’s defence showcases the ongoing struggle for recognition within a fast-paced digital landscape, where followers and critics alike grapple with the impact of influencer culture on traditional avenues of stardom.
