The decision by the Women’s Super League (WSL) to permit fans to consume alcohol in stadium stands has been met with widespread approval, as more clubs opt to participate in the pilot scheme. The Fan Choice initiative, which was first tested in the latter half of the previous season, has now expanded to include 14 teams across the WSL and WSL2 divisions.
The move to relax restrictions on alcohol sales within the women’s game is seen as a significant step towards enhancing the matchday experience for supporters. By allowing fans to purchase and enjoy alcoholic beverages while in the stands, the WSL hopes to attract larger crowds and foster a more vibrant atmosphere at women’s football fixtures.
“The trial has been a major success so far,” said WSL Chief Executive, Kelly Simmons. “We’ve received overwhelmingly positive feedback from both clubs and fans, who have embraced the opportunity to have a drink while supporting their team. This is all part of our broader efforts to make the women’s game more accessible and engaging for spectators.”
Data collected during the initial phase of the pilot scheme has revealed a notable increase in stadium attendance, with several clubs reporting record-breaking crowd figures since the introduction of on-site alcohol sales. Industry analysts believe this trend is likely to continue as more supporters become aware of the new fan-friendly policies.
“It’s been fantastic to see the enthusiasm from fans for this initiative,” commented Arsenal Women’s manager, Jonas Eidevall. “The atmosphere in the stadium has been electric, and I believe the ability to enjoy a drink has played a significant role in that. As a club, we’re fully behind anything that enhances the matchday experience and encourages more people to come and support the team.”
The WSL’s decision to trial alcohol sales in the stands has not been without its critics, however. Some have raised concerns about the potential for increased incidents of anti-social behaviour or public intoxication. Nevertheless, the league maintains that robust safety and security measures have been put in place to mitigate these risks.
“We take the issue of fan behaviour extremely seriously,” assured Simmons. “The safety and comfort of all attendees is our top priority. We’ve worked closely with clubs, local authorities, and the relevant regulatory bodies to ensure that appropriate protocols and safeguards are in place. So far, the feedback has been overwhelmingly positive, and we’re confident that this pilot will continue to be a success.”
As the 2023/24 season approaches, the WSL is expected to closely evaluate the findings of the Fan Choice initiative and consider whether to make the policy a permanent fixture across the league. With more clubs joining the scheme, the women’s game appears to be taking significant strides in enhancing the overall matchday experience for its growing fanbase.
