In a dramatic escalation of their ongoing feud, podcast host Alex Cooper has publicly urged fellow influencer Alix Earle to stop hiding behind vague insinuations and to address their differences head-on. The social media showdown, which unfolded on TikTok, has captured the attention of fans and followers, revealing a rift that has transitioned from whispers of business disputes to an open confrontation.
A Call for Clarity
The tension between Cooper, 31, and Earle, 25, has long been a topic of speculation among fans, particularly following the cessation of Earle’s podcast from Cooper’s Unwell Network. In a candid video posted on Monday, Cooper expressed her frustration with Earle’s passive-aggressive behaviour on social media, stating, “You’re gonna need to get specific. Just say what you gotta say about me. There’s no NDA and no one is stopping you.”
Cooper’s remarks come after both influencers attended the Coachella festival over the weekend, where the atmosphere of camaraderie seemed at odds with the underlying discord. The Call Her Daddy creator admitted she typically avoids engaging in public spats, but felt compelled to address the situation due to the mounting social media chatter and direct messages flooding her inbox.
The Background of the Rift
Once close collaborators, Cooper and Earle’s relationship began to sour after Earle’s podcast, Hot Mess, was dropped from Cooper’s media company in February 2025. The decision was attributed to “creative differences,” but the specifics of their fallout remained shrouded in mystery until now. While they were often seen together at brand events and celebrated each other’s successes, the split has since taken a turn towards rivalry.
In her TikTok, Cooper implored Earle to clarify her position instead of relying on ambiguous hints and indirect comments. “I’m really tired of waking up and seeing you using this fake drama to distract from other s*** going online for you. Not interested,” Cooper stated, implying there may be ulterior motives behind Earle’s actions.
The Silence of Alix Earle
As of now, Earle has yet to respond to Cooper’s direct challenge, despite fans urging her to weigh in on the controversy. Her representatives have not issued any statements regarding the situation, leaving followers eagerly anticipating how she will react to Cooper’s bold assertions.
The influencer community is abuzz with speculation about the implications of this public dispute, especially given their once-close friendship. Earle, who launched her podcast under Cooper’s network in September 2023, has since taken her show independent, operating under her own brand, Hot Mess Media.
The Media Landscape
Cooper’s podcast, Call Her Daddy, which was previously associated with Barstool Sports, has made waves following a lucrative $60 million distribution deal with Spotify, and is now backed by SiriusXM. This dramatic shift in both influencers’ careers highlights the volatile nature of the digital media landscape where personal and professional boundaries often blur.
Why it Matters
The unfolding drama between Cooper and Earle goes beyond mere gossip; it reflects the complex dynamics of influencer culture and the pressures of public scrutiny. As both women navigate their careers and personal brands, the outcome of this feud could influence how creators manage relationships in a highly competitive environment. This incident serves as a reminder of the fine line between collaboration and rivalry in the world of social media, where transparency and honesty are often overshadowed by the allure of drama and spectacle.
