The growing popularity of weight-loss injections is transforming consumer spending patterns across various sectors in the UK. Data from University College London suggests that around 1.6 million people in the UK used these weight-loss jabs in 2024, with millions more expressing interest in trying them.
For those paying privately, the injections can cost over £300 per month. As their usage rises, businesses are adapting to this new type of consumer. Supermarkets like The Co-op, Morrisons, and Marks & Spencer have introduced more nutrient-dense ready meal ranges, while Ocado now sells smaller 100g steak portions in response to customers seeking smaller servings.
The impact extends beyond just portion sizes. Protein-rich products like smoothies and snacks have been appearing on shelves as these drugs are “changing the culture” and making it fashionable to eat more nutrient-dense foods, according to Jonny Forsyth, a food and drink strategist at consumer research group Mintel.
Dining out habits have also shifted, with a survey by KAM Insight finding that nearly a third of GLP-1 drug users were going out to eat and drink less often. Annie Haslam, 70, from Cornwall, says she has not had a takeaway in months and no longer eats out at restaurants weekly.
The trend extends to alcohol consumption as well. A study by Worldpanel by Numerator found a 15-percentage point drop in alcohol volume purchases among households with GLP-1 users compared to a controlled benchmark. The Co-Op’s food trading director, Nicole Tallant, noted that their members taking weight-loss drugs are “reducing their alcohol intake alongside their consumption intake from food.”
The popularity of these weight-loss drugs is also having a significant impact on the fashion industry. Annie Haslam estimates that replacing her wardrobe after going from a size 18 to a size 12 cost her “a couple of thousand pounds.” Dan Coatsworth, head of markets at AJ Bell, believes the trend will provide “a massive tailwind (boost) for the fashion sector.”
The desire for a new look is also being felt in the beauty and fitness sectors. Market research firm Worldpanel by Numerator’s survey suggested a boost in spending on healthcare, toiletries, and supplements among people taking weight-loss injections. Some companies are now advertising specific “retreats” targeting GLP-1 users, and gym operators like The Gym Group are educating their trainers on how to best support members on these treatments.
While the impact of weight-loss drugs is being felt across various industries, experts note that broader trends towards health, fitness, and wellness were already underway, and these medications are merely amplifying and accelerating these existing patterns.
