Bad Bunny’s Grammy Speech Sparks NFL Support and Controversy Ahead of Super Bowl Halftime Show

Ben Thompson, Culture Editor
4 Min Read
⏱️ 3 min read

In a compelling display of artistry and social commentary, Puerto Rican superstar Bad Bunny’s recent Grammy acceptance speech has garnered significant attention, particularly from NFL Commissioner Roger Goodell. As Bad Bunny prepares to headline the Super Bowl halftime show, his remarks about U.S. Immigration and Customs Enforcement have ignited both support and backlash, showcasing the intersection of music and politics in contemporary culture.

Bad Bunny Takes a Stand at the Grammys

During the Grammy Awards, Bad Bunny, whose real name is Benito Martínez Ocasio, made headlines not just for his musical achievements—winning Album of the Year, Best Música Urbana Album, and Best Global Music Performance—but also for his powerful statement against ICE. Before expressing gratitude, he boldly declared, “ICE out,” calling for unity and love in the face of hatred. His plea resonated with many, as he emphasised, “The only thing that’s more powerful than hate is love.”

Goodell has since applauded Bad Bunny for using his platform to advocate for change and bring people together. “Listen, Bad Bunny is, and I think that was demonstrated last night, one of the great artists in the world,” he stated during a press conference. “He understands the platform he’s on and the importance of using it to unite people.”

NFL Commissioner Backs Bad Bunny

Goodell’s endorsement of Bad Bunny comes amidst rising tensions surrounding the artist’s upcoming performance. He highlighted both the rapper’s talent and his awareness of the cultural significance of the Super Bowl stage. “Artists in the past have done that,” Goodell noted, indicating that Bad Bunny is well-aware of the responsibilities that come with such visibility.

This support from the NFL commissioner arrives in a climate charged with political sentiment, particularly among critics of the artist, who have labelled him an “anti-ICE activist.” The backlash from prominent MAGA figures has been swift, with some detractors questioning his relevance to mainstream audiences due to his predominantly Spanish-language music.

Opposition and Alternative Halftime Show

In response to Bad Bunny’s selection, the conservative group Turning Point USA has announced a counter-event, dubbed The All-American Halftime Show, featuring country music stars Kid Rock, Brantley Gilbert, Lee Brice, and Gabby Barrett. Scheduled for February 8, the same evening as the Super Bowl, the rival show aims to present an alternative viewpoint and is set to air across several conservative networks.

While the NFL’s official halftime show will feature Bad Bunny and fellow performers like Green Day, known for their outspoken criticism of the previous administration, Turning Point USA’s event seeks to attract an audience that identifies with a more traditional American narrative.

Cultural Commentary and Broader Implications

Bad Bunny’s rise in the music industry represents more than just a successful career; it reflects the broader cultural conversations around immigration, identity, and the ongoing struggle for social justice. His Grammy speech resonates deeply within the context of current socio-political challenges, prompting discussions that extend beyond the realms of entertainment.

Why it Matters

The upcoming Super Bowl halftime show is set to be a significant cultural moment, not only for its entertainment value but also as a stage for political expression. Bad Bunny’s bold statements challenge the status quo and encourage dialogue about pressing issues in the United States. As the lines between music and activism continue to blur, this event underscores the power of artists to influence societal change and galvanise communities around shared values of love and acceptance.

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Ben Thompson is a cultural commentator and arts journalist who has written extensively on film, television, music, and the creative industries. With a background in film studies from Bristol University, he spent five years as a culture writer at The Guardian before joining The Update Desk. He hosts a popular podcast exploring the intersection of art and society.
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