In a surprising revelation, a new study has found that “doom scrolling” – the endless browsing of social media platforms – is the least enjoyable leisure activity for Britons, despite being the most frequently engaged in. The research, conducted by the University of Sussex, surveyed over 2,000 people across the UK, examining their participation in 21 common leisure pursuits and the level of joy they derived from each.
Topping the list for the most joyful activity was listening to music, with playing a musical instrument, reading, crafting, and volunteering also proving to be popular and emotionally rewarding hobbies. In stark contrast, scrolling through social media platforms was deemed the least enjoyable pastime, suggesting that our digital habits may not be serving our wellbeing as much as we think.
“The study provides compelling evidence that an important key to psychological fulfilment and wellbeing could lie in being more intentional with our leisure time,” said Robin Banerjee, the lead researcher on the project. “It is also striking to see the activity we do with the most frequency, social media scrolling, is the activity that brings us least joy, suggesting that if we are led by what intrinsically motivates us as opposed to algorithms, we can move towards experiencing more joy in our lives.”
This finding aligns with previous research that has identified the negative impacts of “doom scrolling,” with studies linking the behaviour to feelings of existential anxiety, despair, distrust, and suspicion of others. As the government considers an Australian-style ban on social media for under-16s, with the possibility of overnight curfews and “doom scrolling” breaks, this study underscores the importance of encouraging people of all ages to engage in activities that promote mental health and wellbeing.
“At a time when there is growing debate about young people’s relationship with social media, our findings underline the importance of enabling people of all ages to engage in activities that promote joy, mental health, and wellbeing,” Banerjee added.
