Dr. Joss Reimer has been appointed as Canada’s new chief public health officer, a role that places her at the forefront of addressing the urgent challenges posed by health misinformation and the need for public trust restoration. In her first interview following the announcement of her three-year term, Reimer highlighted the imperative for a proactive strategy from the federal government to counteract the rapid spread of false health narratives.
Addressing the Misinformation Crisis
Reimer, hailing from Manitoba, emphasised that one of the most formidable obstacles in public health today is the ever-evolving nature of misinformation. “The challenge with health misinformation is its velocity; it doesn’t take much time to concoct a falsehood,” she stated. The COVID-19 pandemic has significantly weakened public trust in institutions, including health agencies, a sentiment echoed by countless Canadians who experienced the upheaval of job losses and separation from loved ones during this turbulent period.
She recognised that rebuilding this trust will not be a quick endeavour: “It’s going to take years of dedicated effort to mend the gaps created during the pandemic.”
A Critical Moment for Public Health
Reimer steps into her new role following the retirement of Dr. Theresa Tam, who became a prominent figure during the pandemic, providing near-daily updates on public health developments. Reimer herself has been deeply involved in the response to COVID-19, serving as the chief medical officer for the Winnipeg health authority and leading Manitoba’s vaccine implementation task force.
Health Minister Marjorie Michel acknowledged the importance of Reimer’s appointment, particularly at a time when Canada is grappling with a resurgence of vaccine-preventable diseases such as measles, as well as threats from avian influenza A (H5N1) and ongoing challenges related to the illegal drug crisis. “We must tackle the harmful impacts of false health information as a priority,” Michel stated.
The Measles Outbreak and Vaccine Hesitancy
With a unique perspective on the current measles outbreak—having roots in a community directly affected by vaccine hesitancy—Reimer is acutely aware of the stakes involved. “Collaboration is essential, from grassroots community leaders to federal authorities,” she remarked. The resurgence of measles has resulted in Canada losing its elimination status, a significant concern shared by public health experts nationwide who warn that the United States and Mexico may face similar risks.
Reimer noted that the highly contagious nature of measles, combined with the increase in misinformation and vaccine hesitancy, has contributed to the rise in cases. “It’s not surprising that we are seeing more measles infections,” she added.
A Call for Reliable Information
In December, Michel expressed concern that Canadian health institutions have become less reliable sources of information due to the undermining of scientific credibility in the United States. This shift, coupled with the previous administration’s promotion of misinformation regarding vaccines, has strained the cross-border exchange of health information. Reimer highlighted the need for Canada to cultivate its own reliable data sources to counteract this trend. “We must ensure that we are disseminating trustworthy information,” she asserted.
Reimer’s background includes a master’s degree in public health and research focused on sexually transmitted diseases and drug-related harms. Nancy Hamzawi, president of the Public Health Agency of Canada, expressed confidence in Reimer’s leadership, noting the increasing demand for science-driven guidance in public health.
Looking Ahead
Reimer’s extensive experience, including her tenure as past president of the Canadian Medical Association, where she formally apologised to Indigenous Peoples for the historical harms caused by the medical profession, positions her as a leader committed to equity in health care. Current CMA president Dr. Margot Burnell praised Reimer’s calm and measured approach during the pandemic, stating that she has been a steadfast advocate for combating misinformation and improving access to care for all Canadians.
As she prepares to officially take on her role on April 1, Reimer is poised to lead Canada through a critical juncture in public health.
Why it Matters
The appointment of Dr. Joss Reimer as Canada’s chief public health officer comes at a pivotal time, as the nation faces the dual challenges of health misinformation and declining public trust in health institutions. Her commitment to addressing these issues is vital for safeguarding public health, ensuring that Canadians receive accurate information, and rebuilding the relationships that have been strained in recent years. Trust in health systems is not merely a nicety; it is essential for effective public health interventions and the overall well-being of society. Reimer’s leadership will be crucial in navigating these challenges and fostering a healthier future for all Canadians.
