In a remarkable initiative to commemorate its 100-year journey, the Norfolk Wildlife Trust (NWT)—the UK’s oldest wildlife trust—is inviting the public to explore its stunning natural sites free of charge for three days this weekend. This celebration not only marks a significant milestone in the conservation movement but also serves as a call to action to protect the region’s delicate ecosystems.
A Legacy of Conservation
Founded by the visionary Dr. Sydney Long in 1926, the Norfolk Wildlife Trust began with the purchase of 435 acres of marshland at Cley next the Sea, which Long envisioned as a permanent sanctuary for birds. Today, Cley Marshes has blossomed into a vital habitat, drawing over 100,000 visitors annually. This pioneering endeavour laid the groundwork for a broader network of county wildlife trusts across the UK, shaping the future of wildlife conservation.
Eliot Lyne, the Chief Executive of NWT, expressed his pride in leading such a historically significant organisation. “It is a great honour to be at the helm of such a landmark organisation for UK nature conservation as it reaches this special milestone,” he stated. Reflecting on the past century, he emphasised the trust’s commitment to securing a sustainable future for Norfolk’s unique wildlife.
Looking Ahead with Hope
Lyne acknowledged the challenges facing Norfolk’s natural environments. “It’s incredible to think that the UK-wide country wildlife trust movement began with the purchase of Cley Marshes a century ago,” he remarked. “Following 100 years of wildlife conservation in Norfolk, we have achieved so much—and honed the skills and experience to secure a wilder, healthier, and more prosperous Norfolk into the next century.” Yet, he also recognised the ongoing threats to biodiversity, which compel the trust to raise its ambitions for the future.

This centenary year is particularly special as it coincides with the 100th birthday of renowned broadcaster and natural historian David Attenborough. In a heartfelt message to NWT, he extended his congratulations, acknowledging the trust’s pivotal role in nature preservation. Attenborough himself had visited Cley Marshes in June 2015 to inaugurate the Attenborough’s Walk footpath, further intertwining his legacy with that of the trust.
Celebrating Biodiversity
Over the past century, the Norfolk Wildlife Trust has played a crucial role in the recovery of numerous species, including the crane, bittern, purple emperor butterfly, and natterjack toad. These conservation efforts underscore NWT’s dedication to fostering biodiversity while also engaging the community through educational programmes and volunteer opportunities.
In a significant development for the trust, NWT recently acquired an additional 100 acres of ancient woodland at Foxley Wood. This site, designated as a site of special scientific interest, has been a part of the landscape for around 6,000 years, showcasing the rich natural heritage that the trust seeks to protect and celebrate.
Why it Matters
The centenary of the Norfolk Wildlife Trust is not just a celebration of its past; it is a rallying cry for the future. As climate change and habitat loss continue to threaten wildlife, initiatives like the “free weekend in nature” offer a vital opportunity for the public to reconnect with the natural world. By fostering awareness and appreciation of local ecosystems, the trust hopes to inspire a new generation of conservationists. The next century promises to be one of both challenge and hope, and with collective efforts, we can ensure that the natural treasures of Norfolk are safeguarded for years to come.
