As the excitement builds for Super Bowl LX this Sunday, Chipotle is set to tantalise fans not only with its delicious offerings but also with a chance to snag free meals worth $1 million. The popular fast-casual chain plans to launch a unique giveaway that’s sure to have fans scrambling for their phones during the halftime show.
A Unique Giveaway
The moment to watch for comes right after halftime and just before the third quarter when an AI-generated advertisement airs. At this point, Chipotle will unveil a 30-second Instagram Reel titled “The Chipotle Realest 30.” The first 100,000 fans who text the code revealed in the video to 888222 will be rewarded with a complimentary entrée of their choice.
Stephanie Perdue, Chipotle’s Interim Chief Marketing Officer, expressed the brand’s commitment to authentic ingredients, stating, “With our real ingredients, we don’t use any artificial colours, flavours, or preservatives on our menu – so when AI shows up in a TV ad after halftime, we’re seizing that one moment to reward fans with what they really want: Real food.”
Game Day Nacho Hacks Take Centre Stage
In addition to the generous giveaway, Chipotle is launching three exclusive Game Day Nacho Hacks, available from Thursday until Super Bowl Sunday. These new menu items are inspired by the creative combinations of its devoted fans who have long been crafting their own nacho creations. For the first time, these nachos will be officially featured on Chipotle’s digital menu.
Designed to serve groups of three to four, the Game Day Nacho Hacks can be ready for pickup in just 10 minutes. Customers can opt for a chicken version, which includes two cups of adobo chicken, two large bags of chips, and generous portions of queso blanco, guacamole, and salsa. A steak variant offers the same delightful setup, while a meat-free option is also available, ensuring there’s something for everyone.
A Fan-Favourite Returns
Just ahead of the big game, Chipotle has announced the limited-time return of its beloved Chicken al Pastor, set to hit restaurants on February 10. For eager fans, Chipotle Rewards members will have exclusive early access to order this sought-after protein via the app or website on February 9.
As the Super Bowl approaches, Chipotle is not only elevating the celebratory atmosphere but also reinforcing its dedication to quality ingredients and customer engagement.
Why it Matters
This innovative marketing strategy not only engages fans during one of the most-watched events in the United States but also highlights Chipotle’s commitment to real food in an era dominated by artificial ingredients. By blending their promotional efforts with consumer interests, Chipotle is strengthening its brand loyalty and expanding its outreach in a competitive market. As fans tune in for the game, they will also be reminded of the joy of good food—something everyone can appreciate.
