Clive Palmer Refutes Steve Bannon’s Claims on 2019 Election Ad Strategy

Ahmed Hassan, International Editor
4 Min Read
⏱️ 3 min read

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In a recent development, Clive Palmer’s spokesperson has firmly rejected assertions made by Steve Bannon regarding the billionaire’s controversial advertising campaign during the 2019 Australian federal election. These claims emerged from a set of messages released by U.S. authorities as part of an investigation linked to the late Jeffrey Epstein, stirring renewed scrutiny over the influence of foreign political strategists in Australian politics.

Context of the Claims

The allegations surfaced in a series of text messages attributed to Bannon, a prominent far-right strategist and former chief strategist for Donald Trump. The communications, which were released by the U.S. Department of Justice, suggest that Bannon claimed to have orchestrated a $60 million advertising strategy focused on anti-China and climate change narratives for Palmer’s United Australia Party during the election. Bannon’s messages, exchanged two days after the election, included the assertion: “I had Clive Palmer do the $60 million anti-China and climate change ads.”

Palmer’s spokesperson, Andrew Crook, responded by categorically dismissing Bannon’s claims, labelling them as “made up” and “bullshit.” This strong denial underscores the ongoing tensions between Palmer and Bannon, as well as the broader implications of foreign influence in domestic elections.

The 2019 Federal Election Landscape

The 2019 election was characterised by an unprecedented surge in political advertising and misinformation, with Palmer’s campaign playing a significant role in shaping public discourse. During the campaign, Palmer shifted his strategy to polarise voters and undermine the opposition, particularly targeting the Labour Party and its leader, Bill Shorten. His campaign included a controversial two-minute advertisement that accused “communist China” of attempting a covert takeover of Australia.

Notably, despite widespread expectations of a Labour victory, Scott Morrison’s Coalition government was re-elected, a result that many attribute to the effectiveness of Palmer’s advertising blitz, which aligned strategically with the Coalition’s messaging. An election review conducted by Labour described Palmer’s aggressive campaign as having a “significant negative effect” on Shorten’s public standing.

Bannon’s Role and Reaction

Bannon, who has a history of promoting misinformation and controversial political strategies, had previously expressed discontent with the lack of focus on China during the Australian election campaign. He had suggested that the elections should pivot around national security issues tied to China, indicating that insurgent parties like Palmer’s should be driving a more intense debate.

This perspective is echoed in the leaked messages, where Bannon appears to reflect on the unexpected election results and the failure of polls to predict the outcome. His claims about Palmer’s influence in the campaign, however, remain unsubstantiated and have been met with skepticism.

The Fallout and Future Implications

The controversy surrounding Bannon’s remarks and Palmer’s denial raises critical questions about the integrity of electoral processes and the potential for external influences to sway domestic political outcomes. As Australia grapples with the implications of foreign political interference, the fallout from these revelations may lead to greater scrutiny of political advertising practices and the roles played by foreign consultants in future elections.

Why it Matters

This incident highlights the precarious nature of electoral integrity in an era where misinformation and foreign influence can significantly impact democratic processes. As nations worldwide confront challenges related to political advertising and external interference, the unfolding narrative around Clive Palmer and Steve Bannon serves as a cautionary tale. It underscores the necessity for stringent regulations and transparency in political campaigning to safeguard the democratic fabric of nations like Australia.

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Ahmed Hassan is an award-winning international journalist with over 15 years of experience covering global affairs, conflict zones, and diplomatic developments. Before joining The Update Desk as International Editor, he reported from more than 40 countries for major news organizations including Reuters and Al Jazeera. He holds a Master's degree in International Relations from the London School of Economics.
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