Recent research has raised alarms about the impact of AI-driven toys on young children, calling for improved regulations to ensure their safety and appropriateness. A new study from Cambridge University highlights concerns about how these toys interact with toddlers, particularly in their formative years.
Understanding Child-Toy Interactions
The Cambridge team conducted one of the first observational studies focusing on how children aged three to five engage with the AI-powered toy Gabbo, produced by the company Curio. Designed to promote imaginative play and language skills, Gabbo features a voice-activated chatbot powered by OpenAI. However, the findings suggest that the toy often struggles to connect with its young users, leaving some parents questioning its educational value.
Parents initially welcomed the idea of Gabbo as a tool for enhancing communication skills. Yet, children frequently encountered difficulties in making themselves understood. In numerous instances, Gabbo failed to recognise interruptions or distinguish between adult and child voices, often responding inappropriately to emotional cues. For example, when a five-year-old expressed affection by stating, “I love you,” Gabbo replied with a mechanical reminder about adhering to interaction guidelines, missing a crucial opportunity for emotional connection.
The Risks of Miscommunication
Dr. Emily Goodacre, a co-author of the study, warned that such responses could be detrimental at a time when children are learning to navigate social interactions. “Toys like Gabbo have the potential to misread emotions or respond inappropriately,” she stated. This could leave children feeling unsupported during moments when they seek comfort and understanding.

In one troubling exchange, a three-year-old confided in Gabbo, saying, “I’m sad.” The toy’s response—encouraging continued play—may inadvertently diminish the child’s feelings, suggesting that their emotions are unimportant. Such interactions raise serious concerns about the psychological safety of children engaging with AI technology at a vulnerable developmental stage.
Calls for Regulatory Action
The researchers urged immediate regulatory action to ensure that toys marketed to young children prioritise psychological safety. Jenny Gibson, a professor of neurodiversity and developmental psychology at Cambridge, emphasised the need for a shift in focus regarding toy safety. Traditionally, physical safety has taken precedence; now, there is a pressing need to consider the emotional and psychological implications of these new technologies.
Curio, the company behind Gabbo, acknowledged the heightened responsibility that comes with creating AI products for children. They expressed commitment to building their toys around principles of parental permission and transparency. Nevertheless, experts urge that this commitment must translate into rigorous regulatory measures to ensure the well-being of young users.
Diverging Opinions in Early Years Education
The debate surrounding AI in early years education continues to grow. Some nursery workers remain sceptical about the benefits of AI tools in the classroom. June O’Sullivan, who manages a network of London-based nurseries, stated that children benefit more from human interaction and that AI has yet to demonstrate tangible advantages in enhancing learning experiences.

Children’s rights campaigner Sophie Winkleman echoed these concerns, arguing for a cautious approach to introducing AI in educational settings. She believes that while technological skills are essential, they should be cultivated later in a child’s development. “The human touch for little children is sacred and something that should be really protected and fought for,” she emphasised.
Why it Matters
As the landscape of childhood play evolves with the introduction of AI, the implications for emotional development and social learning are significant. The findings from Cambridge University serve as a critical reminder that while technological advancements can offer innovative learning opportunities, they must be carefully evaluated for their psychological impact on the youngest members of society. Ensuring that children have safe, supportive interactions with their toys is paramount, as these formative experiences shape their understanding of relationships and emotional health. It is essential for parents, educators, and regulators to work together to safeguard the well-being of children in an increasingly digital world.