Researchers are sounding the alarm about the potential emotional dangers posed by AI-powered toys aimed at preschoolers. A recent study highlights the unsettling ways in which these toys, designed to foster creativity and communication, often misinterpret the feelings of the children interacting with them. As the popularity of such toys increases, calls for stricter regulations are becoming more urgent.
The Study: A Closer Look at Gabbo
The team from Cambridge University conducted one of the first comprehensive examinations of how children aged three to five engage with AI toys. Their focus was on a cuddly toy named Gabbo, which is equipped with a voice-activated AI chatbot from OpenAI. While parents were hopeful that Gabbo could help their little ones develop language skills, the results were concerning.
Parents reported that their children often struggled to communicate effectively with the toy. Gabbo frequently failed to recognise interruptions, talked over the children, and was unable to distinguish between adult and child voices. One particularly troubling interaction occurred when a five-year-old expressed affection by saying, “I love you,” to Gabbo, which responded with a robotic reminder to adhere to guidelines.
Dr. Emily Goodacre, a co-author of the study, expressed her worries that toys like Gabbo could misinterpret children’s emotions or respond in ways that do not provide the needed comfort. She noted that during a moment when a three-year-old said, “I’m sad,” Gabbo’s upbeat response of “Don’t worry! I’m a happy little bot” could unintentionally dismiss the child’s feelings.
The Call for Psychological Safety
The researchers emphasised the importance of considering not just the physical safety of toys but also their psychological impact. Professor Jenny Gibson, another co-author, remarked that while there has been significant focus on ensuring toys are physically safe, such as preventing choking hazards, the psychological well-being of young users also demands attention.

After a year-long observational study, the team urged regulatory bodies to take immediate action to ensure that products marketed to very young children provide a safe emotional environment. The creators of Gabbo, Curio, acknowledged the responsibility that comes with integrating AI into children’s products, stating that they prioritise parental control and transparency in their design process.
Divided Opinions on AI in Early Childhood Education
The debate surrounding AI toys extends beyond academic circles. Dame Rachel de Souza, the Children’s Commissioner, echoed concerns for appropriate regulatory measures in early childhood settings. She pointed out that while AI has the potential for beneficial applications, many tools currently used in nurseries lack the rigorous safeguarding checks that other educational resources are subjected to.
Opinions among nursery workers vary widely. June O’Sullivan, who operates a network of nurseries in London, remains sceptical about the advantages of AI in early years education. She argues that children develop crucial skills more effectively through human interaction, rather than through AI-mediated experiences, which she feels do not enhance learning.
Conversely, children’s rights advocate Sophie Winkleman warns against introducing AI into educational settings at such a young age. She believes that the potential risks far outweigh any benefits, asserting that the nurturing human connection is vital for young children’s development.
Why it Matters
As AI technology becomes increasingly integrated into children’s lives, the implications of its use in toys and educational settings cannot be overlooked. The emotional and psychological development of children is a delicate process, and any missteps could have lasting repercussions. This growing awareness and the push for regulation reflect a broader societal responsibility to ensure that innovations in technology genuinely serve the best interests of our youngest learners. Ensuring that these tools are safe—both physically and emotionally—should be a priority for manufacturers, regulators, and parents alike.
